Radio stations, however, persist in showing a "consistent and concerning downward trend" in new donor acquisition.

With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position ...

But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.

The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...