Author: Deb Ashmore
July CDP Index: Modest rally in key areas results in soft landing for FY24
Membership revenue is up, driven by high-dollar gifts and consistent increases in sustainers and Passport users.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)August 13, 2024June CDP Index: Overall revenue declines as high-dollar giving cools
New donor challenges are having obvious impacts on both overall sustainers and even high-dollar gifts for radio.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)July 16, 2024Public media’s fundraising outlook shows signs for hope amid challenges
Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 26, 2024May CDP Index: 7.6% lift in high-dollar gifts powers revenue increases
High-dollar gifts and sustainers continue to be pillars of strength and stability for stations as new donors remain a challenge.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 14, 2024April CDP Index: High-dollar giving boosts revenue in early 2024
Along with high-dollar giving, a stable sustainer population for radio stations and a growing sustainer pool for TV stations and joint licensees ...By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)May 16, 2024March CDP Index: Passport users decline, but sustainers continue upward trend
In the most recent three-month period, sustainers increased by 6.9% due to an 8.4% increase for TV/Joint stations.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)April 18, 2024February CDP Index: New donor acquisition reaches ‘crisis phase’ for radio
"Investing in diverse donor, listener and digital user acquisition is critical to the future of local public news outlets."By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)March 18, 2024January CDP Index: Stalled high-dollar giving impacts end-of-year revenue performance
In the latest CDP Index, medium-sized stations had the strongest performance in high-dollar gifts, with 1.9% growth.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)February 16, 2024December CDP index: Membership revenue flattens after six months of growth
National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)January 19, 2024November CDP Index: New donors increase, but growth misses radio
TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)December 19, 2023October CDP Index: Encouraging trends continue in membership growth, new donors
Radio stations, however, persist in showing a "consistent and concerning downward trend" in new donor acquisition.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)November 17, 2023Look at giving trends before the pandemic to guide your fundraising strategies
With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position ...By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)July 16, 2020Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 28, 2019Annual fundraising study finds significant gains for both radio, TV stations
The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 26, 2018