Author: Deb Ashmore
September CDP Index highlights sluggish summer for pubmedia donors, revenue
The June through August 2024 period was, at best, sluggish for station fundraising across several key performance indicators compared to the same ...August CDP Index: Inconsistent high-dollar performance, new donor challenges mean rough start for fiscal year
As audiences decline, pledge has dropped for all station types across the last five years.July CDP Index: Modest rally in key areas results in soft landing for FY24
Membership revenue is up, driven by high-dollar gifts and consistent increases in sustainers and Passport users.June CDP Index: Overall revenue declines as high-dollar giving cools
New donor challenges are having obvious impacts on both overall sustainers and even high-dollar gifts for radio.Public media’s fundraising outlook shows signs for hope amid challenges
Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...May CDP Index: 7.6% lift in high-dollar gifts powers revenue increases
High-dollar gifts and sustainers continue to be pillars of strength and stability for stations as new donors remain a challenge.April CDP Index: High-dollar giving boosts revenue in early 2024
Along with high-dollar giving, a stable sustainer population for radio stations and a growing sustainer pool for TV stations and joint licensees ...March CDP Index: Passport users decline, but sustainers continue upward trend
In the most recent three-month period, sustainers increased by 6.9% due to an 8.4% increase for TV/Joint stations.February CDP Index: New donor acquisition reaches ‘crisis phase’ for radio
"Investing in diverse donor, listener and digital user acquisition is critical to the future of local public news outlets."January CDP Index: Stalled high-dollar giving impacts end-of-year revenue performance
In the latest CDP Index, medium-sized stations had the strongest performance in high-dollar gifts, with 1.9% growth.December CDP index: Membership revenue flattens after six months of growth
National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.November CDP Index: New donors increase, but growth misses radio
TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.October CDP Index: Encouraging trends continue in membership growth, new donors
Radio stations, however, persist in showing a "consistent and concerning downward trend" in new donor acquisition.Look at giving trends before the pandemic to guide your fundraising strategies
With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position ...Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
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