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Home›Author: (Page 2)

Author: Deb Ashmore

Deb Ashmore
  • Development
    CDP Index logo

    July CDP Index: Modest rally in key areas results in soft landing for FY24

    Membership revenue is up, driven by high-dollar gifts and consistent increases in sustainers and Passport users.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    August 13, 2024
  • Development

    June CDP Index: Overall revenue declines as high-dollar giving cools

    New donor challenges are having obvious impacts on both overall sustainers and even high-dollar gifts for radio.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    July 16, 2024
  • Development

    Public media’s fundraising outlook shows signs for hope amid challenges

    Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...
    By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 26, 2024
  • Development

    May CDP Index: 7.6% lift in high-dollar gifts powers revenue increases

    High-dollar gifts and sustainers continue to be pillars of strength and stability for stations as new donors remain a challenge.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 14, 2024
  • Development

    April CDP Index: High-dollar giving boosts revenue in early 2024

    Along with high-dollar giving, a stable sustainer population for radio stations and a growing sustainer pool for TV stations and joint licensees ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    May 16, 2024
  • Development

    March CDP Index: Passport users decline, but sustainers continue upward trend

    In the most recent three-month period, sustainers increased by 6.9% due to an 8.4% increase for TV/Joint stations.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    April 18, 2024
  • Development

    February CDP Index: New donor acquisition reaches ‘crisis phase’ for radio

    "Investing in diverse donor, listener and digital user acquisition is critical to the future of local public news outlets."
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    March 18, 2024
  • Development

    January CDP Index: Stalled high-dollar giving impacts end-of-year revenue performance

    In the latest CDP Index, medium-sized stations had the strongest performance in high-dollar gifts, with 1.9% growth.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    February 16, 2024
  • Development

    December CDP index: Membership revenue flattens after six months of growth

    National reporting on Giving Tuesday results highlighted flat revenue performance and a 10% decline in donors.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    January 19, 2024
  • Development

    November CDP Index: New donors increase, but growth misses radio

    TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    December 19, 2023
  • Development

    October CDP Index: Encouraging trends continue in membership growth, new donors

    Radio stations, however, persist in showing a "consistent and concerning downward trend" in new donor acquisition.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    November 17, 2023
  • Development

    Look at giving trends before the pandemic to guide your fundraising strategies

    With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    July 16, 2020
  • Development

    Growth in sustainers helped stations hold on to more donors in FY2018

    But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 28, 2019
  • Development

    Annual fundraising study finds significant gains for both radio, TV stations

    The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...
    By Deb Ashmore, Analytics Strategist (Contributor Development Partnership)
    June 26, 2018
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