Author: Deb Ashmore
August CDP Index: Federal defunding drives giving to new highs
Revenue and new donor growth have reached their highest point in five years.July CDP Index: New donor growth reaches highest level since 2021
Growth for new Radio donors reached 162.6% in the three-month index, with TV/Joint licensees reporting a 65.3% increase.June CDP Index: Growth in giving lifts 12-month results across public media
Fundraising gains spread across all performance indicators for organizations of all sizes.May CDP Index: Data shows ‘jaw-dropping’ donor gains this spring
The remarkable growth reported last month continues, with the Membership Revenue Index showing a year-over-year increase of 7.6%.April CDP Index: Reactionary giving lift continues through first quarter of 2025
Converting these donors to sustainer giving, testing annual sustainer offers and refining stewardship of these donors will be areas to focus on ...March CDP Index: Reactionary giving lifts donor acquisition for first time since 2023
Radio saw a remarkable 39% increase in new donors compared to 2024, but declines continued for TV-only organizations and joint licensees. ...CDP report: Individual giving to public media held firm in 2024 despite economic pressures
A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...February CDP Index: Year begins with boost to membership revenue
The Membership Revenue Index shows a year-over-year increase of 5% for the three-month period ending Jan. 31 compared to the same three ...January CDP Index: Fourth quarter sees rally for high-dollar gifts, new radio donors
A strong fourth quarter reversed prior monthly trends to end 2024 on a higher than anticipated note.December CDP Index: High-dollar gifts stabilize revenue amid sliding new donors, Passport usage
The New Donor Index continues to be an area of concern, declining 12.3% overall.November CDP Index: High-dollar gifts offset decline in new donors
In addition, an ongoing and worsening decline among sustainers is a growing concern for radio stations.FY24 fundraising analysis highlights diversity of sources as key to success
Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor ...October CDP Index: Radio results remain sluggish while TV waits for next blockbuster
A declining rate of growth among Passport users is exposing cracks in new donor programs at TV and joint licensees.September CDP Index highlights sluggish summer for pubmedia donors, revenue
The June through August 2024 period was, at best, sluggish for station fundraising across several key performance indicators compared to the same ...August CDP Index: Inconsistent high-dollar performance, new donor challenges mean rough start for fiscal year
As audiences decline, pledge has dropped for all station types across the last five years.
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