BizLab, the innovation lab at WBUR in Boston, has chosen the six public radio stations it will work with to develop and test revenue ideas.
The stations will work with BizLab for six months to test new ways of raising revenue using “lean, user-centered design methodologies,” according to a press release.
The stations and projects:
- WAMU in Washington, D.C., will create a digital membership program for its DCist news site;
- Kentucky’s Louisville Public Media will explore an expansion of Do502, its local events site;
- Capital Public Radio in Sacramento, Calif., will experiment with sponsored content;
- WLRN in Miami plans to monetize a vertical or topic, like climate change;
- Detroit’s WDET will explore ways to connect with local businesses to develop “local experiences”; and
- Vermont Public Radio will conduct a statewide audience engagement project.
“These stations will be evaluating revenue models across a broad spectrum of ideas, looking at hyper-local versus state-wide engagement, small business partnerships versus corporate sponsorship arrangements, and digital-only membership versus in-person events,” the release said.
Results of the experiments will be shared with the public radio system.
This post has been updated with information about the stations’ experiments.