Programs/Content
Virginia stations fill gaps in distance learning by putting teachers’ lessons on-air
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VA TV Classroom, an instructional TV service produced by WHRO, targets K-12 students who can’t access the internet.
Blue Ridge PBS
Blue Ridge PBS appoints new CEO
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William Anderson previously served as executive VP since 2008.
Programs/Content
Blue Ridge PBS draws on archives to program 24-hour streaming service
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Inspiration for the ad-supported channel came from local companies that were looking for digital marketing opportunities.
System/Policy
Blue Ridge PBS will use $5.8M auction take to upgrade equipment, expand local programming
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Station President James Baum said viewers in the stations’ coverage area will not lose PBS service due to overlap from other broadcasters.
System/Policy
New multicast channel gives Blue Ridge PBS room for afternoon kids’ shows
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Blue Ridge PBS in Roanoke, Va., launched a multicast channel Monday that returns children’s programming to its afternoon schedule. President James Baum said the station focused on afternoon educational programming until several years ago, when viewers “started constantly asking for how-to programs” during that time. Back then, the station had only its main channel and one multicast for the World Channel. The new multicast channel, called SW Virginia Public Television, will be locally programmed with do-it-yourself shows in the mornings and animated educational programs from 3 to 7 p.m. Evenings feature public affairs and lifestyle content as well as entertainment and documentaries. Meanwhile, the afternoon how-to shows continue to perform well on the main channel, Baum said.