New multicast channel gives Blue Ridge PBS room for afternoon kids’ shows

Blue Ridge PBS in Roanoke, Va., launched a multicast channel Monday that returns children’s programming to its afternoon schedule. President James Baum said the station focused on afternoon educational programming until several years ago, when viewers “started constantly asking for how-to programs” during that time. Back then, the station had only its main channel and one multicast for the World Channel. The new multicast channel, called SW Virginia Public Television, will be locally programmed with do-it-yourself shows in the mornings and animated educational programs from 3 to 7 p.m. Evenings feature public affairs and lifestyle content as well as entertainment and documentaries. Meanwhile, the afternoon how-to shows continue to perform well on the main channel, Baum said.