William Anderson assumed the role Wednesday of president and CEO of Blue Ridge PBS in Roanoke, Va.
Anderson has served as interim CEO and president at the station since June, when former CEO James Baum retired. He was previously executive VP since 2008.
“Lifelong education, economic development, and tourism Southwest Virginia will be our concentration,” Anderson said in a press release. “The innovations of the local people and businesses of the communities we serve deserve to be highlighted. We look forward to sharing those stories alongside the quality PBS programming BRPBS viewers have come to love and respect.”
The release said Anderson’s promotion “will usher in fresh and exciting local productions from across the region focusing on Southwest Virginia as well as the creation of a new educational department centered in innovative media digital technology.”
Anderson lives in Roanoke with his wife Amy, their two daughters and their rescue dog, Honeybun.