System/Policy

In review of pubTV stations, CPB’s Krichels sees ‘energy in the system’

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Ted Krichels, CPB’s senior v.p. for system development and media strategy, recently talked to Current about the 50-page “Public Media Models of the Future” report he co-authored this fall with PBS Director of Strategy Stephen Holmes. Edited, rearranged and condensed excerpts from that conversation follow. Current: How did you start the process? Did you survey the entire system, or was it more word of mouth? Ted Krichels: Stephen and I initially were collecting stations, ones you would have heard about.

System/Policy

PBS examines successes in public service among stations

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As some local pubcasters have started to forge paths toward models of public service developed through their own strategic planning or in collaboration with other stations, PBS has sought to bring more attention to their work, and progress, to date. Last year, it tapped Ted Krichels, former g.m. of Penn State Public Broadcasting, to lead its Sustainable Models Project, identifying models that other stations can replicate. Krichels completed that study last fall and recently joined CPB as senior v.p. for system development and media strategy. PBS released the 50-page “Public Media Models of the Future” report, written by Krichels and Stephen Holmes, PBS director of strategy, in November. Based on six months of research with public television station executives nationwide, the report identified eight service models: four within a broad category it called “community impact” and four that were focused on education.

People

Krichels to oversee system development and media strategy for CPB

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Veteran pubcaster Ted Krichels will become CPB’s new s.v.p. for system development and media strategy, effective Nov. 4. Krichels replaces Mark Erstling, who remains with CPB but will focus solely on issues concerning the upcoming television spectrum auctions and subsequent channel repacking. In his new role, Krichels will oversee CPB’s efforts to ensure that public television and its related digital and visual media services are universally available across America. Krichels has more than 25 years experience in pubcasting management, most recently as associate v.p. and g.m. of Penn State Public Broadcasting in University Park, Pa., and previously as c.e.o. of KBDI in Denver.

People

NPR restructures marketing unit; Krichels leaves WPSU ‘for multiple reasons’; Walker joins DEI Board, and more …

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Dana Davis Rehm, NPR’s senior v.p. of marketing, communications and external relations, will leave the network May 6 due to a reorganization of her division under new Chief Marketing Officer Emma Carrasco. The restructuring is intended to “put more emphasis on marketing than on communications,” said NPR President Gary Knell in a Feb. 14 email to station leaders.

People

Penn State announces Ted Krichels’ resignation from WPSU

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Ted Krichels, associate vice president for public media and general manager of WPSU at Penn State University and a thought leader on public broadcasting ethics, is resigning his station post effective Feb. 28. A short statement from the university said Krichels, a 30-year pubcasting veteran, will “focus on consulting opportunities and independent projects within the public media industry.” In addition to his leadership at the station, Krichels led work to establish the Local Public Media Organizations Code of Editorial Integrity, an update of the 1984 Wingspread Conference’s Statement of Editorial Principles that has been under development for several years. Krichels has been at WPSU since 1999.