Programs/Content

NPR cuts Krulwich blog from website

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After a four-year run, science correspondent Robert Krulwich’s blog on NPR.org, Krulwich Wonders, will end Sept. 30 as the network seeks to cut costs. “NPR (in the form of a super-top executive) sat me down and, after four years of generously supporting this blog, told me it can’t anymore,” Krulwich wrote in a blog post Wednesday. “It needs to cut costs and — you know the phrase — it has chosen to go ‘in new directions.’ So at the end of this month, Krulwich Wonders will no longer appear on NPR’s website.”

Programs/Content

With ‘Smartbinge,’ WNYC aims to raise national profile for digital content

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In an effort to position itself as a national brand in public radio, New York’s WNYC is launching an ad campaign likening its programs’ listeners to Netflix-style binge watchers. The Smartbinge campaign will consist of targeted digital ad buys and a landing page on WNYC.org to encourage listeners from around the country to listen to substantial amounts of WNYC programming. Other elements include Twitter hashtags, geotargeted Facebook ads, paid search results and sponsored blog posts. WNYC is spending around $200,000 on the campaign, working with creative and public-relations teams Cataldi Public Relations and Eyeballs. As WNYC increases digital offerings with streams and a mobile app, it has its sights set on an audience beyond New York.

Quick Takes

Morning roundup: SCOTUS sets Aereo date, Burns gets GIF’d

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• The U.S. Supreme Court has set a date for ABC TV v. Aereo, a challenge to the startup service that allows subscribers to watch TV programs over the Internet via miniature antennae. Oral arguments are scheduled for April 21. Though ABC brought the lawsuit, filed in New York and Boston, PBS and New York’s WNET are also among the parties claiming Aereo violates copyright law. • Ken Burns participated in his first Reddit Ask Me Anything session Tuesday as part of the promotion for his new app. He laid out the planned release schedule for his next decade of films: The Roosevelts in September, A History of Cancer: The Emperor of All Maladies and Jackie Robinson  in 2015, Vietnam in 2016, Country Music in 2018 and Ernest Hemingway in 2019.