Tag: Pledge drives
Stations try different approaches with food bank partnerships
Food-bank partnerships have been successful for many public stations, but experts say they can have mixed results.WBUR’s new twist on shorter pledge drives pays off
The drive raised over $1 million with only 26.2 hours of on-air fundraising.June public television pledge drives up 13.5 percent from last year
Rick Steves' Europe Travel Skills from American Public Television was among the shows generating cash for stations.PBS to track behavior of viewers pledging to core-schedule programs
In an experiment signaling public TV’s resolve to address concerns about the long-term effects of transactional pledging on its donor base, PBS ...Orman’s ‘Financial Solutions’ boosts public TV’s March pledge drive
Public television’s March pledge drive raised $46.7 million for 146 local stations, an increase of 19.3 percent from last year’s spring fundraiser.Downton giveth — and maybe taketh away — during December pledge
A Downton Abbey pledge show from PBS was the top fundraiser by far for December public television drives, but repeats of the hit Brit ...PubTV stations move to pitch sustainer gifts during pledge
“Sustainers,” as this increasingly commonplace breed of member is called, renew at higher rates than those responding to traditional pledge pitches.Public radio tattoos make a comeback
The latest package of public radio fundraising premiums allows devout listeners to temporarily brand their passion for their favorite shows on their ...Few ‘Magic Moments’ in March pledge
Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March ...New channel in Pittsburgh: All-pledge, all the time
WQED has come up with an idea that initially might make some public broadcasters cringe: an entire multichannel fully devoted to fundraising. Yes, ...Pledge Pipeline, 2011-12
Current‘s first Pledge Pipeline previews 36 shows heading to public TV on-air membership drives in December 2011, March 2012 and beyond. Producers and ...What feels really good: helping others ‘be more’
‘PBS gives everyone the opportunity to explore new worlds” — this is the meaning that station communications to viewers and donors should ...We’re sending the wrong message with premiums
No, I’m not going to preach that public TV should stop using premiums to attract and upgrade members. Premiums are too effective ...Station coffers gain from advances in the pledging arts
For the second year in a row, spring pledge revenues are up for public broadcasting stations around the country.The gains are a ...
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