Current (https://current.org/tag/pbs-passport/)
With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest more in digital fundraising.
After a difficult March drive, stations look for ways to head off a “glide path downward.”
EP Susanne Simpson predicts “Beecham House,” a new TV series by filmmaker Gurinder Chadha, will be a “membership magnet” during March pledge.
Funds from the electronics company backed development of apps customized for its Tizen platform.
At present there are no plans to present the miniseries on “Masterpiece,” the iconic WGBH drama series.
Passport supporters argue that its performance to date has demonstrated its impact, while critics caution that it’s too early to know how the system will retain this new class of donors.
More than a year after its debut, PBS and stations are reaping rewards of the on-demand offering and planning for its future.
Public TV undercuts its own case for public support when episodes of Nova go behind a paywall.
In December 2015, the station began promoting Passport, PBS’s members-only streaming service, on WHYY-FM.