Tag: PBS Passport
With Local Public apps, stations aim to build loyalty with more streamers
WETA and other stations are offering customized streaming experiences for local TV viewers and donors.Difficult market for underwriting hinders sales of local Passport spots
Sponsorship reps in small markets say their clients are looking for more impressions than the streaming platform can deliver.Cascade Public Media app aims to deliver long-awaited upgrades to PBS streaming experience
A pilot of Cascade’s Local Streaming Initiative will introduce new tools for stations to customize the user experience for viewers and donors.‘Little Bird’ brings unique story of Indigenous identity to PBS
The six-part drama has a “social consciousness that can really appeal to younger viewers,” says Jessica Turk of Nashville Public Television.PBS stations experiment with local sponsorship, membership spots on Passport and video app
Stations have yet to earn much from the pilot program, but participants remain hopeful for phase two and the future.Survey finds PBS app users want more content, features
The survey’s findings were presented last week at the Public Media Development and Marketing Conference in Atlanta.Upgrades to PBS Passport seen as only one part of the solution to public TV’s ...
With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest ...Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
After a difficult March drive, stations look for ways to head off a “glide path downward.”‘Masterpiece’ tests digital-first release strategy for steamy costume drama
EP Susanne Simpson predicts “Beecham House,” a new TV series by filmmaker Gurinder Chadha, will be a "membership magnet" during March pledge. ...PBS unveils streaming-video apps for Samsung TVs
Funds from the electronics company backed development of apps customized for its Tizen platform.PBS Distribution brings Brit drama ‘Jamestown’ to Passport, Amazon viewers first
At present there are no plans to present the miniseries on "Masterpiece," the iconic WGBH drama series.Key decision ahead: How to improve Passport experience for viewers, stations
Passport supporters argue that its performance to date has demonstrated its impact, while critics caution that it’s too early to know how ...Farewell, tote bags: PBS Passport draws younger donors as membership reward
More than a year after its debut, PBS and stations are reaping rewards of the on-demand offering and planning for its future.Teacher’s experience is a ‘passport’ to a PR problem for public TV
Public TV undercuts its own case for public support when episodes of Nova go behind a paywall.WHYY finds interest in PBS Passport premium among radio audience as well
In December 2015, the station began promoting Passport, PBS’s members-only streaming service, on WHYY-FM.
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