System/Policy
NPR postpones test of station-network online fundraising
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To make time for talks with concerned stations, NPR has put on hold a proposed trial of online giving on NPR.org.
Current (https://current.org/tag/npr/page/43/)
To make time for talks with concerned stations, NPR has put on hold a proposed trial of online giving on NPR.org.
An extensive study by NPR Labs points to significant trade-offs between the audience reach of digital HD Radio and the amount of interference to analog FM. Even though its transmission power is just 1 percent of analog FM’s, its range for listeners in cars comes close to equaling analog, the CPB-funded study found. But HD reaches areas including little more than one-third as many indoor listeners. To extend its range, the National Association of Broadcasters in January joined other industry groups advocating an optional power boost for HD Radio, permitting stations to emit digital signals at 10 percent of analog transmitters’ power. The FCC has not yet begun a proceeding to consider the change.
Two initiatives led by NPR will soon offer station websites greater automated handling of editorial content and national sales of underwriting to help support those sites.
Posted in Current’s former online forum, DirectCurrent, by moderator Steve Behrens on July 17, 2008 at 12:28pm
Last year, public radio’s Digital Distribution Consortium Working Group predicted (see page 10) that freeing content could result in mashups such as “a Hidden Kitchens regional food content site that mashes up DDC audio and video content with Google Maps and Flickr photos about local restaurants and food events; a Science Talk site that draws on DDC science content combined with selected blog posts on related topics.” And there probably will be much more significant unforeseen innovations, as the DDC authors would probably agree. But to media traditionalists, freeing content also rips it from a relatively concrete “place” (radio station or website) that carries underwriting and is clearly associated with an institution that seeks to generate good will and membership, subscription, foundation or taxpayer support. Thus the freed content gets much-improved distribution, and probably added value from the mashing-up. But the institutions best positioned to reap revenue are companies like Google that put relatively little money into generating content themselves.
It was purely by chance that a team of veteran NPR journalists was working in Chengdu, the capital of China’s Sichuan province, on May 12 [2008] when the destructive force of a 7.9 magnitude earthquake, its epicenter just 50 miles away, killed some 70,000 people and left millions homeless. “You never want to feel you’re lucky to be somewhere when a huge disaster strikes,” said Andrea Hsu, the All Things Considered producer who managed advance logistics for ATC’s first weeklong broadcast from a foreign country. Hsu was one of four NPR journalists in Chengdu when the earthquake struck, turning the tiny news operation she had set up in a Sheraton hotel into the only Western broadcast news source for coverage of the disaster. After a scouting trip in February, ATC chose Chengdu as its home base for a week of special broadcasts, May 19-23, intending to introduce listeners to a region of China rarely covered in Western media. The city was more ethnically diverse than most and boasted an interesting cultural history, and local officials seemed open-minded about granting access to NPR’s journalists, Hsu recalled. Plus, the local food was really good.
In 2012, when NPR moves to its recently acquired headquarters site seven blocks east of its present home, it will have much more room for growth than it had after its last move, with as much as four times the floor space. In 1994, when the network moved into its present home, 635 Massachusetts Ave. N.W., it had about 400 employees. The building, with less than 150,000 square feet, could accommodate just 480, NPR said at the time. The space was soon outgrown.
There was no single reason why the NPR Board ended Ken Stern’s 18-month run as chief executive officer — or at least none that any participant in the decision would describe publicly after Stern’s abrupt exit March 6 [2008].
In 2012, when NPR moves to its recently acquired headquarters site seven blocks east of its present home, it will have much more room for growth than it had after its last move, with as much as four times the floor space. In 1994, when the network moved into its present home, 635 Massachusetts Ave. N.W., it had about 400 employees. The building, with less than 150,000 square feet, could accommodate just 480, NPR said at the time. The space was soon outgrown.
There was no single reason why the NPR Board ended Ken Stern’s 18-month run as chief executive officer — or at least none that any participant in the decision would describe publicly after Stern’s abrupt exit March 6 [2008]. Judging from what board members, station execs and other observers are willing to say, it came down to a lack of confidence in Stern’s ability to lead the organization in directions that public radio’s various stakeholders — especially NPR stations — could embrace. “I can’t comment on the nature of that decision,” said Dennis Haarsager, a longtime station leader now serving as interim c.e.o., “except to say that it was more forward-looking as opposed to backward. No malfeasance should be imputed from this.”
Indeed, Stern’s fans and critics alike say he contributed significantly to strengthening NPR’s financial standing and positioning it as a news organization capable of global coverage. Stern did not respond to Current’s interview request through NPR’s spokesperson.
Ellen Weiss, an award-winning producer and editor in NPR’s news division over 25 years, will become its leader, the network announced last week. She is the newsroom’s first homegrown journalist after three veeps who established their journalistic credentials elsewher
Weiss, who had been interim news v.p., moves up from her previous job as senior editor of the national desk to succeed Bill Marimow, who became editor at the Philadelphia Inquirer. Marimow, a Pulitzer Prize-winning print reporter, was credited with strengthening NPR’s investigative reporting during more than 2½ years at NPR, including eight months as top news executive. The announcement to the NPR News staff capped an exceptional week for Weiss, who was offered the promotion April 3 and learned the next day that she would share a Peabody Award. Weiss and two colleagues — correspondent Daniel Zwerdling and producer Anne Hawke — won a Peabody for December’s investigative report on the military’s treatment of soldiers returning from war with emotional wounds (story).
NPR exec Ken Stern sent this memo to public radio stations’ Authorized Representatives as a followup to the New Realities Forum in May 2006. News from Ken Stern – Digital Distribution Consortium Working Group
June 6, 2006
Dear Colleagues:
Last month, about 300 of our colleagues gathered at the New Realities National Forum in Washington. We discussed the future of public radio and our service, and envisioned the benefits of working together differently in the future. It was an exciting and motivating session and we’d like to extend our thanks to all who participated in the forum and the retreats leading up to it. Many retreat discussions and more than a dozen forum breakouts explored the shared notion that we have yet to seize the opportunities of the digital age.
Lisa A. Phillips has just started appearing in bookstores to promote her newly published Public Radio Behind the Voices (CDS Books, 334 pages), which profiles 43 national program hosts and other stars. To be ready in case she’s interviewed, Phillips has virtually memorized her book. Quick! Who had accountants for fathers? She ticks them off: Ira Glass, Michael Feldman and Bob Edwards.
An FM station in Berlin will soon become the first programmed overseas by National Public Radio.
The cry from a distraught public rang out: “If it ain’t broke, don’t fix it!” After announcing the reassignment of Morning Edition host Bob Edwards
March 23, the network struggled to explain itself amid a coast-to-coast
NPR-bashing in the media and a record influx of listener complaints. Some public radio managers joined the attack on NPR brass. Even those who
supported the network’s aim — to strengthen Morning Edition with
a two-host setup — criticized it for poor timing and lack of public-relations
finesse. Many stations were scheduled to begin on-air fund drives shortly
after the announcement and feared repercussions.
NPR reassigned Morning Edition host Bob Edwards to make way for a two-host setup intended to strengthen the show’s news coverage, said Jay Kernis, NPR’s senior v.p. of programming.
Piano Jazz hits its silver anniversary in April, a landmark that surprises nobody more than venerated host and pianist Marian McPartland. “It’s kind of amazing that we’ve managed to be on the air for 25 years and no end in sight,” she says with a laugh. “I sort of envisioned doing it for a few months, or at the most a year. It never occurred to me that people would like it as much as they do.” Today it ranks among public radio’s most popular music programs, airing on 241 stations and reaching almost 400,000 listeners a week.
Talk about how to spend the record gift began at a meeting of the network’s board last week.
Scott Simon and Mara Liasson made remarks that some journalists and colleagues thought went too far.
Any pressure the producers of Day to Day might feel is understandable. The new show’s selling points read like a wish list compiled by someone burping
up buzzwords from pubradio confabs. NPR pitches the newsmag — its first since
Weekend Edition Sunday, 16 years ago — as a midday show newsy enough
to draw listeners on lunch breaks back to NPR, but zesty and offbeat enough
to pepper the schedule with diversity and youthfulness. Not only that, but stations are looking to Day to Day to lift ratings
between their towering drivetime tentpoles, Morning Edition and All
Things Considered. Further, as pubcasters hunt high and low for partnerships, Day to Day
builds off an editorial and promotional relationship with Microsoft’s online
magazine Slate — a pairing that has alarmed a few media watchdogs.
NPR has promised veteran reporter Daniel Zwerdling another year
of work, but colleagues are still asking what management’s decision
to eliminate his old job signals about the network’s journalistic
priorities. Zwerdling will contribute NPR reports to PBS’s Now with Bill
Moyers, taking a job previously held by Emily Harris. Harris
is NPR’s new Berlin correspondent. Zwerdling can move into another
job if the Now partnership ends, but he says the grant-funded
Science Desk opening pays 25 percent less than his current salary. NPR’s Oct.