March [2012] brings major gifts for two pubTV shows

Philanthropists in California and New York contributed separate gifts of $1 million to two public TV shows last month. With her six-figure contribution to the Masterpiece Trust, Darlene Shiley of San Diego made the largest gift to date to the fund, established in January 2011. Shiley, one of the first donors to the trust, made a gift of $250,000 last year. Her $1 million contribution was made on behalf of her and her late husband Donald and will be split with KPBS in San Diego. The Masterpiece Trust allows major donors to directly support the Masterpiece strand of British drama programs on PBS while designating part of the gift to their local station.

Masterpiece to be umbrella for 3 strands

Suspecting that Masterpiece Theatre is showing its age after 36 seasons — an eon in TV years — the program’s producers at Boston’s WGBH will “polish” the brand and expand into new media platforms in order to bring more structure and predictability to the schedule and reach the next generation of Sunday night drama fans. The same courtly theme music by French composer Jean-Joseph Mouret will open the program, but it will lose the little tabletop journey of its video opening and half of the series name. The producers will drop “Theatre” and add headings for three distinct seasonal strands: Masterpiece Contemporary in the fall, Masterpiece Classics in winter/spring and Masterpiece Mystery! (working title) in the summer slot Mystery! now fills.

Ed Asney in staging of Monkey Trial transcript

Monkey trial still timely for tour of radio docudrama

Ed Asner takes the role of Bryan, not Darrow, in LATW’s drama based on the Scopes transcript. John de Lancie, at right, plays Darrow. Susan Loewenberg chose a radio play about the Scopes trial for L.A. Theatre Works’ 2005 national tour because it’s the one that teachers request most from the company’s catalog of more than 200 recorded plays. The teachers seemed to be saying the evolution/creation fight is an enduring topic in our national life and not just a quirky little philosophical eruption that excuses a quick revival of The Great Tennessee Monkey Trial. Indeed, as Ed Asner started off the tour last week as William Jennings Bryan, defender of creation, in Arcata, Calif., a new evolution trial was under way in court in Dover, Pa.

As cume slips, duo aims to keep PBS ‘relevant’

For the past four years under PBS President Pat Mitchell, the network has had two chief program executives — at headquarters in Alexandria, Va., John Wilson, a veteran public TV programmer who came to PBS a decade ago from KAET in Phoenix; and in Los Angeles, Jacoba (Coby) Atlas, a news and documentary producer who previously worked with Mitchell at CNN. In this interview they describe for the first time a new formal practice of using minimum ratings, along with other factors, to judge the success of programs. They also discuss brainstorming with producers to create new programs and the tight budgets that limit how many new things PBS can try. Atlas and Wilson spoke with Current at PBS headquarters and later by phone. This transcript is edited. Setting ratings floors

In your programming plan in the PBS budget for next year, you talk about establishing a new set of goals for judging programs. What factors will you consider?

Alistair Cooke, 95

Just five weeks after filing his last Letter from America for the BBC, Alistair Cooke died March 30 [2004] at his home in Manhattan. He was 95 and had heart disease. Cooke had delivered the Letter for 58 years, far exceeding his 26 years as a U.S. correspondent for Britain’s Guardian newspaper or the mere 22 years he hosted Masterpiece Theatre.

Forsyte Saga remake ‘goes for the youthful passion’

… Now The Forsyte Saga is coming down the pike again, in a six-hour adaptation of the first two books in the Forsyte series. Produced for Granada Television and WGBH by Sita Williams, who was producer of the light-hearted and sexually charged PBS comedy Reckless, this Forsyte will feature a younger cast than the original’s, a snappier pace …

An Age of Kings: an import becomes public TV’s first hit

It was public TV’s first unqualified national success, a smash hit. Before Masterpiece Theatre, American Playhouse or Hollywood Television Theatre, there was An Age of Kings, Shakespeare’s history plays in 15 parts, a chronicle of Britain’s monarchs from Richard II (1399) to Richard III (1484).

Arts on public television: signatures of past, present and generations to come

Pulitzer Prize-winning playwright Wendy Wasserstein wowed a lunchtime audience at the Public Television Annual Meeting in June 1994 with her personal testimonial for public TV, relating her experience in terms far more vivid than the bland, generic phrases usually used to describe and defend the medium. Wasserstein received the Pulitizer as well as a Tony and other awards for her play The Heidi Chronicles in 1989. From the podium at the PBS conference, Wasserstein looked out on a vast dark room full of noshing broadcasters … When WNET invited me to speak to this intimate little luncheon in Orlando today, I jumped on a plane because I had nightmare visions of an imminent merger, and Donald Duck and Mickey Mouse hosting the MacNeil/Lehrer Report and Charlie Rose opening his show by singing, “Be my guest, be my guest . .