System/Policy
Upside to digital acquisitions: reaching audiences where they are
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Stations have found that monetizing their local news sites takes experimentation and “a lot of learning.”
Development
How the pandemic prepared public media to build an audience-centered culture
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By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
Programs/Content
Public radio’s efforts to track source diversity seen as path to addressing ‘deep problem’
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KUT in Austin, Texas, along with Philadelphia’s WHYY, Seattle’s KUOW and San Francisco’s KQED, are all engaged in efforts to gather and analyze data on their sourcing in news reports or show segments.
Programs/Content
Public radio audience growth extends to live audio streams
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Online listenership for news and talk is growing three times faster than for music.
Programs/Content
Arbitron reports new benchmark for pubradio news/talk audience
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Audiences for news and talk stations delivered more than half of public radio’s listening in 2012, according to Arbitron’s annual study on public radio audience trends. The average quarter-hour (AQH) share, an Arbitron term describing the percentage of public radio listeners who tune to a specific format, hit 51.7 percent for pubradio news and talk stations last year, an 2.7 percent increase from 2011 and a precedent for the growth of public radio’s most powerful format, according to Arbitron’s “Public Radio Today 2013.” The study, which looked at audience trends across all stations and formats in 2012, found that public radio’s total audience remained at 32 million, or 12 percent, of all radio listeners. The number of weekly listeners grew by 7.5 percent, or 1.2 million, to a total of 18 million. Triple-A stations contributed to the gains by boosting the format’s weekly cume to 3.4 million listeners, an increase of 8.7 percent.
Audience
Study sees growth if NPR loosens up, sounds less elite
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A new study for NPR identifies a much bigger potential news audience for public radio if producers craft shows to be more lively and conversational.
Programs/Content
Thinking outside the core
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While our audience stereotypes may be better informed than they were 40 years ago, they can blind us to our potential for growth and change, with equally dangerous consequences. Today there are many indicators that we have room for audience growth on radio if only we expand our view of the potential.