Programs/Content
How Audience 98 can inform efforts to acquire donors in the digital era
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“We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how they access us.”
Development
Why break producers are the unsung heroes of fund drives
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“Success is in the details. Appointing a wise break producer for fund drives respects both staff and listeners.”
System/Policy
WFAE staff approve first union contract
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“We’re celebrating new guarantees on pay, time off and promotions,” the bargaining committee said in a press release. “We’ll also have a seat at the table as WFAE grows and evolves in the coming years.”
System/Policy
CPB CEO defends new policy for diversity reporting
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In a letter to Sen. Ted Cruz, CPB’s chief executive refuted criticism that updated grant rules are discriminatory.
People
Comings and goings: WHYY SVP retires, StoryCorps hires CDO …
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Arthur Ellis retired after a 36-year tenure with WHYY in Philadelphia.
Obituaries
Ruth Seymour, KCRW manager who shaped the sound of public radio from Santa Monica, dies at 88
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Through the force of Seymour’s character and fierce leadership, KCRW grew into a musical tastemaker and conduit for NPR’s growth.
Tech
Cascade Public Media app aims to deliver long-awaited upgrades to PBS streaming experience
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A pilot of Cascade’s Local Streaming Initiative will introduce new tools for stations to customize the user experience for viewers and donors.
System/Policy
What public media can learn from the model of ‘NJ Spotlight News’
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“The story of NJ PBS and ‘NJ Spotlight News’ suggests that public broadcasting can play a role in bolstering coverage of regional and statewide news. What’s needed to make it work is to bring together different newsroom cultures in a way that serves the audience rather than the bureaucratic imperatives of protecting turf and resisting change.”
Programs/Content
How stations are using email newsletters to grow audiences and connect with communities
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When done well, newsletters reach new members, uncover audience data and create an alternative distribution channel for journalism.
Programs/Content
Michigan Radio project points to future of AI use in newsrooms
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“Our jobs will become less focused on analyzing data to reveal the stories reporters think are important and more about structuring datasets so that anyone can use the latest AI tools to find answers to their own questions.”
Programs/Content
PRX, NEPM partner with nonprofit to elevate community stories in Massachusetts
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The Mass Humanities Audio Storytelling Project offers participants four months of training, access to equipment, and a stipend to produce a documentary pilot.
Development
November CDP Index: New donors increase, but growth misses radio
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TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.
People
Comings and goings: Two execs leave Chicago Public Media, KUT deputy GM retires …
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Celeste LeCompte and Betsy Berger are leaving their roles at CPM.
System/Policy
Center for Investigative Reporting will dissolve in merger with ‘Mother Jones’
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For “Mother Jones,” the merger is a “way for us to explore new ways to reach new and deeper audiences.”
Programs/Content
APT syndicates ‘Hijos del Desierto’ for public TV distribution
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The series from Chilean screenwriter Rodrigo Cuevas is the first Spanish-language drama from Latin America to be offered by American Public Television.
Programs/Content
Follow the 6 ‘S’s to create audio stories that listeners can’t forget
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The “6 S Audience Engagement Framework” articulates “the crucial elements needed to take hosts and content from ordinary to remarkable.”
Programs/Content
‘PBS NewsHour’ special looks at how Americans became so divided
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“America at a Crossroads” offers insight into the causes of the nation’s political divisions in a Tuesday prime-time PBS program.
Tech
KQED launches project to share digital news among California partners
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The station is trying to address the “really hard problem” of how local news organizations “get more reach, get more audience, get more money to pay for the good work they do,” says KQED’s Tim Olson.
People
Peter Breslow on his start at NPR: ‘This was what I wanted to do for a living’
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In an excerpt from his new memoir, the former producer looks back on his first days with the network.
System/Policy
An open letter to the incoming CEO of NPR
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“The value proposition of public radio over the last 50-plus years is at the core of your fundamental challenge.”