Development
WBUR, Greater Public receive Knight grant for digital transformation
|
The grant puts WBUR over the $9 million goal for Catapult, its initiative to improve digital fundraising and audience experience.
Current (https://current.org/page/7/)
The grant puts WBUR over the $9 million goal for Catapult, its initiative to improve digital fundraising and audience experience.
The breakthrough agreement bundles live feeds of 150 stations and ad-supported channels featuring dramas, documentaries and “Reading Rainbow.”
The funding initiative awarded a total of $20 million to 205 news outlets.
“All of us who love WFUV owe Ralph our gratitude,” said GM Chuck Singleton.
Robinson’s highest post in public media was VP of national programming for the WNET Group.
The June through August 2024 period was, at best, sluggish for station fundraising across several key performance indicators compared to the same period in 2023.
As Matthew McConaughey’s character says in “True Detective,” “Time is a flat circle.” It’s not a content strategy.
After retiring from Atlanta’s WABE in 2008, Killingsworth pursued her interests in journalism.
As we continue to bring a greater community focus into public media journalism, it is important to redefine how marketing can help journalism and journalism can help marketing.
The potential for AI and immersive tech to amplify our mission and impact should be a call to action for public media organizations to embrace and shape these technologies responsibly.
“We are tired, but we are all safe and well,” said Judith Smelser, president and GM of Central Florida Public Media in Orlando.