Crowd at WPT kids’ event gets a welcome from the White House

Michelle Obama is kicking off a special event hosted by Wisconsin Public Television this morning. Appearing in a pre-recorded video, the first lady is welcoming children and parents to the network’s 15th annual PBS Kids Get Up and Go! Day. The event promotes family-friendly ideas on how to stay active, healthy and enjoy the outdoors. “Hi everyone!

New Orleans PDP station WLAE ends PBS membership

WLAE in New Orleans dropped PBS programming as of Aug. 1. General Manager Ron Yager told Current that the decision to forego PBS membership saves the station around $130,000 annually, allowing it to invest in local productions. As an overlap station, WLAE’s lineup of network fare had been limited by its use of the PBS Program Differentiation Plan (PDP). The primary PBS station in the market, community-licensed WYES, continues to air the full national schedule, although for the next month fans of the PBS NewsHour may have trouble finding the weeknightly broadcast.

Marketplace rebrands under new logo, tagline

American Public Media’s Marketplace introduced a new brand identity aimed at building awareness of its programs among audiences across broadcast and digital platforms.

The July 29 roll-out coincided with relaunch of Marketplace.org as a fully responsive, mobile-friendly website. A logo resembling both a stock chart and the letter “M” establishes a shared visual identity for all of Marketplace’s program strands. The new tagline, “Between economics and life” is to be the centerpiece of a consumer-oriented advertising campaign aimed at readers of The Economist, the Wall Street Journal, LA Times and Fast Company. A second campaign will launch later this year. The ads will reach up to 9.8 million print readers and a digital audience of about 4.8 million, according to an APM news release.

Several pubmedia journalists to join new Al Jazeera America network

Among the new reporters for Al Jazeera America’s 12 U.S. news bureaus are several with public media backgrounds. The New York City–based AJA announced the bureaus and personnel today in anticipation of the network’s Aug. 20 launch. Ash-har Quraishi will be AJA’s Chicago correspondent. Quraishi has reported for WTTW’s Chicago Tonight since 2011.

Pacifica’s D.C. station in dire financial straits, says interim executive director

Pacifica station WPFW in Washington, D.C., is in “a pretty critical financial situation,” according to Summer Reese, interim executive director of the network. Reese discussed the state of WPFW during a July 25 Pacifica board conference call. Responding to a board member’s question about a WPFW on-air fund drive planned for in September, she said: “The concern there is, frankly, that you don’t have enough money to get through until September.”

WPFW has fallen into a “perpetual” state of on-air fund drives, Reese said. “It’s not giving listeners much of a break.”

Reese told the board she was following up with WPFW staff about which of the station’s bills must be paid most urgently. Neither the D.C. station nor WBAI in New York have paid for board election costs from last year, she said.