A survey of the MindShift email newsletter subscribers demonstrated that only about a quarter of email newsletter subscribers also followed our social media accounts. We had also had recent KQED audience data that showed people were not always eager to give feedback in public forums, like social media or comments sections. So in the spring of 2019, MindShift started asking its email newsletter subscribers for questions they might want to ask to the 100,000 subscribers comprised of teachers, principals, learning coaches, librarians and others in the education profession. Audience members can fill out a google form to submit potential questions for the email newsletter audience that we pick every 1-2 weeks depending on participation. We then share the comments with subscribers the following week. Acting as an intermediary helps the audience share tips in a tightly moderated way and see how they are helping on another work through thorny issues in education.