Ross Fest

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Ross Fest was organized by WNIN to celebrate painter and art instructor Robert Ross, the creator of The Joy of Painting. The station asked a certified Bob Ross landscape instructor to help create an experience that would give participants a certified Bob Ross painting to take home and enjoy forever. WNIN added a light wall to play a Joy of Painting episode, threw in some music, food trucks, a bar trailer and a Bob Ross costume contest… attracting hundreds of people to a made-for-social-media engagement event.