CapRadio Presents: Tiny Desk Sacramento

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Spurred by the voice of a community member, Capital Public Radio created the region’s first Tiny Desk concert, showcasing multiple local entrants who entered this year’s national contest and highlighting numerous others with promotional and follow-up blog content at capradio.org. The free event in the CapRadio Garden drew incredible enthusiasm from the community, tripling normal event attendance. The reservation-only event allowed us to capture emails and deliver a special welcome series designed to turn fans into members over time.