Battling Opioids (2019 Finalist)

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Seven Pennsylvania Public Media stations (WHYY, WITF, WLVT/PBS39, WPSU, WQED, WQLN, and WVIA) developed a collaborative programming and online media effort focused on the opioid crisis in Pennsylvania with the goals of increasing awareness, reducing stigma, and helping affected people find treatment. This state-wide project included long-form documentaries, online features, educational interstitials, and strong social media support. Battling Opioids helped to direct more than 23,000 calls to the state helpline since the project started by highlighting the phone number at every touchpoint. Read Current’s coverage of this project.