Local that Works


Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.

Explore the database of 635 Local that Works projects. Check out Local that Works contest Winners, Finalists and Semifinalists by clicking on those colored tags. 

Other tips on using the database: If viewing this on a computer, all projects are listed in the left column. Click on a project name and its longer profile will appear in the right column. If viewing on mobile, clicking on a project name will load the full listing on your screen.

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22 results found.

CareerExplore Northwest

KSPS PBS

CareerExplore Northwest is an educational initiative created by KSPS PBS as a workforce development solution for our viewing region. Far beyond a typical job search website, it helps students and adults discover viable career paths by providing behind-the-scenes videos and easily accessible answers to questions about in-demand jobs in the Spokane region and what it takes to get them.

Aiding the Southern Nevada Community through COVID-19

Vegas PBS

After the governor of Nevada ordered the closure of all schools in the state, Vegas PBS immediately took action. Using the station’s capacity for digital distribution and production, Vegas PBS facilitated at-home learning with curriculum-based programming, provided critical information about COVID-19 and assisted displaced workers with our online workforce training programs.

Beacons CodeKids

KTCA - Twin Cities PBS

Twin Cities PBS (TPT) fostered critical STEM learning in Minneapolis Beacons Afterschool Clubs by engaging students, families and educators with an important 21st-century workforce skill: computer science and coding. To add to the fun, TPT invited kids’ favorite PBS KIDS characters to learn along by using the innovative Scratch Jr coding program.

Student Reporting Labs Homegrown Fellowship

PBS NewsHour Student Reporting Labs (WETA)

PBS NewsHour Student Reporting Labs supports high school journalists in the DC/Maryland/Virginia Metro Area through our Homegrown Fellowship. Over six months, students received professional training from video journalists, and by producing broadcast-worthy video news segments, students acquired and honed skills in writing, video production and editing.

Say Something! Youth Voices

Public Media Network

Public Media Network (PMN) is a Public, Education, and Government (PEG) media arts organization founded to serve five Michigan towns. Say Something! Youth Voices provides young residents access to training, equipment loans, media production facilities, programming distribution, and vocational instruction in media production to local high schools. PMN also operates WKDS 89.9 FM, a 100-watt FM non-commercial/educational radio station licensed to the Kalamazoo Public Schools.

Veterans Coming Home: Finding What Works

KSFR

KSFR partnered with the New Mexico Department of Veteran Services, Santa Fe Community College Veteran’s Resource Center, Santa Fe Vet Center, Horses for Heroes-Cowboy Up! and veterans groups to report on post 9-11 veterans’ re-entry into civilian life. The station helped organize a job fair for veterans that included screening the stories, speakers and entertainment for the veterans and their families. This project was supported with funds from CPB.

WBGO Media Fellows

WBGO Newark Public Radio, Inc

WBGO Media Fellows is a paid fellowship program that opens the door for a public broadcasting employment experience members of our local community. Each year, two students from Newark are given a “hands on” opportunity to be mentored by our station news team and our Jazz Night in America production team for 8 weeks during the summer. Fellows learn first hand everything from pro tools to podcasting, meeting etiquette to interviewing techniques. They have real time deliverables and are paid a realistic working wage.

PBS Charlotte 3-D Project: Dreamers, Doers, Destiny (2018 Finalist)

WTVI

Via a four-year community engagement campaign that began in fall 2017, WTVI PBS Charlotte partnered with local workforce-related organizations to roll out a three-part media project (Dreamers, Doers, Destiny) designed to empower youth to capitalize on their dreams. The target goal is to engage with and help educate 600 local public high school students in career pathways and leadership training, leading to education completion and lasting success in the workforce.

Embedded Career and Technical Education Program

WCNY TV/FM

WCNY teamed with the Onondaga-Cortland-Madison BOCES (Boards of Cooperative Educational Services) and Onondaga Community College to create a two-year Media Marketing Communications course combining high school and college coursework with hands-on learning from WCNY staff. This program (held at WCNY’s facilities) provides a career-boosting head start on the profession – students graduate with a New York State High School Regents Diploma, 18 college credits and industry certifications.

KidVision PreK

South Florida PBS

There was an enormous need in South Florida for preschool teacher training. So, we created an online professional development service for preschool teachers featuring virtual field trips, lesson plans, student assessments, take home pages, and vocabulary words. The program is free, except for those needing in-service hours or CEUs. We change $40.00 per Teacher Association Membership/school year. Members can earn 8 CEUs or 80 In-service hours. We have 67,311 free member registered users; 11,540 paying members.

Career Explore Northwest

KSPS PBS
2022
Public TV
Jason Miller
jasonm@ksps.org
https://www.careerexplorenw.org/

CareerExplore NW was created after listening to our community’s expressed needs. 4 years ago while asking for underwriting for programming the expression “marketing is great, but what we really need is as workforce” kept popping up in the conversation. Additionally, teachers and administrators were expressing that they needed better ways to introduce students to careers and businesses in our region, with a goal to retain our local talent. As public television, with education as part of our core mission, we saw this as an opportunity to create a bridge between employer and student through the power of video, television, use of digital resources, and data. CareerExplore NW was born: a career exploration tool comprised of :90 video job spotlights, 360 degree Virtual Field Trips, and data to support each video to help students and job seekers make an informed decision.

We started by gathering financial sponsors and forging a partnership with our local workforce council. We then created an advisory council made up of the education community and our sponsors to ensure we created a tool that would work best for all involved. The sponsors fund the creation of :90 second career spotlight videos that go on air as well as on the www.careerexplorenw.org website. The workforce council provides relevant data (average salary, hours, skills, etc) for the website to support a deeper view, and the educational community ensures the tool gets used by students. The on air as well as digital approach ensures that students from all areas, urban and rural, have an opportunity to explore and learn about these careers.

To date, we have now had the opportunity to video spotlight 101 careers, create 7 Virtual Field Trips in 360-degree interactive format, and 4 career path videos. The project continues and we have expanded outside our immediate school districts into other districts across the state. We have created and built relationships with a host of new businesses, expanded our relationships in the educational community, and have put KSPS PBS in front of the highly sought-after middle school/high school audience.

The “why” of this has not changed since its inception: 1) Provide a community tool and educational resource that allows students and job seekers to find their path and make an informed decision on their career choice. 2) Create a talent pipeline for regional employers; 3) Use our medium to create a needed resource for the betterment of our region’s youth.

We collect usage metrics on the website, YouTube, as well as testimonials:

“The past narrative for what it means to be college and career ready has largely been focused on 4-year college messaging. The CareerExplore NW website allows counselors, teachers, and students to explore local college and career options which open that narrative up to 2-year technical degrees that lead to “living wage” jobs in our community. It’s been extremely helpful for our educators to support students in understanding other valuable post-secondary pathways and most importantly see local career opportunities to complete the full college-to- career pathway.” -Scott Kerwien, Director of College and Career Readiness, Spokane Public Schools

“The development of this website has been instrumental in partnering business and education together to help inform students, parents, and the community about the various job opportunities in our region. Many high school and middle school teachers are using this site during class to help students become more familiar with all the possible jobs they have access to within the region. As more videos have been created, teachers have commented on all of the jobs they didn’t know existed and how they feel more comfortable talking about these opportunities with students.” -Vicki Leifer, Director of Career and Technical Education, West Valley School District

Lastly, sponsor, MacKay Mfg let us know that 40% of their website traffic was driven by the CareerExplore website.

To date, CareerExplore NW has generated $800,000 of new revenue in its 4 year existence through business sponsorships, foundations, and most recently major donor gifts. It has had 42 business sponsors, 31 of which were brand new to supporting KSPS PBS.