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The U.S. public wants more news coverage of climate change, surveys find

As hurricanes, floods, wildfires, and heat waves have intensified over the past decade, public concern about climate change has grown dramatically. Today, 65% of the U.S. public is worried about the issue, up from 52% a decade ago, according to nationally representative surveys conducted by scientists at Yale University and George Mason University.

System/Policy

FCC reps tell CPB board of growing interest in spectrum auction

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WASHINGTON, D.C. — An increasing number of public broadcasters have been contacting the FCC in recent weeks for information about participating in the upcoming spectrum auction, according to commission representatives who spoke at a CPB board meeting here Tuesday. The uptick began after an Oct. 1 report by investment banking firm Greenhill & Co. projected massive paydays for television stations if they sell spectrum to wireless carriers in next year’s congressionally mandated auction. Most pubTV stations, the representatives said, have been asking the FCC for details about transitioning from UHF to VHF channels.

Crowdfunding

Radiotopia’s Kickstarter funds will support internships, health care and more podcasts

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Public Radio Exchange’s podcast network Radiotopia has raised $620,000 from 21,808 donors on Kickstarter, setting a record among publishing, radio and podcasting projects that have used the crowdfunding platform. “We were dazzled by the response,” said PRX CEO Jake Shapiro. “It shows how dedicated the listeners are to the shows. And it means we’re going to be shipping out a lot of T-shirts.” After reaching its initial goal, the campaign achieved stretch goals as well.

System/Policy

Citing persistent errors, CPB’s IG recommends changes to stations’ reporting of in-kind funds

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CPB’s Inspector General has recommended that CPB end the crediting of in-kind donations toward stations’ nonfederal financial support after the IG’s office found six stations had overstated NFFS by claiming invalid donations and incorrectly valuing the contributions. The IG’s office said in a Sept. 30 report that it found stations had inappropriately claimed in-kind donations such as venue space, merchandise and services as NFFS, amounting to misclassifying of hundreds of thousands of dollars. “CPB should evaluate the practicality of continuing to allow stations to claim in-kind trades as NFFS given the historical and continuing challenges in valuing trades and documenting that trades were received by the stations,” the report said. CPB uses NFFS to calculate the annual Community Service Grants it doles out to public broadcasters.

Programs/Content

Study of engaging digital stories helps stations’ newsrooms set priorities

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A new vocabulary is emerging in public radio newsrooms to help journalists communicate and make decisions about online coverage that attracts and builds digital audiences. Developed through the Local Stories Project, an NPR Digital Services initiative that began as a geotargeting experiment on Facebook, the vocabulary includes phrases like “topical buzzer” — a story that provides a unique take on a subject that everyone is talking about — or  “curiosity stimulator,” for a piece with a science or technology angle. The concepts are explained in this blog post, “9 Types of Local Stories that Cause Engagement.” As newsrooms around the country adjust to the demands of producing distinctive coverage within their local markets, reporters increasingly are required to serve two news platforms, each with a different audience, without spinning their wheels. “It’s like growing a new arm, while your other arms are busy doing what you do.

Tech

“Evolution and revolution” coming as ATSC readies new broadcast standard

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Five years after pubcasters switched off the last of their analog TV transmitters and advanced into an all-digital world, planning is underway for the next generation of digital TV. The ATSC 3.0 standard has been years in the making, and years of work and many questions remain before pubcasters are ready to put it on the air. ATSC is the Advanced Television Standards Committee, an international nonprofit comprising broadcasters, regulators, consumer electronics manufacturers, broadcast equipment companies and other experts. It developed the ATSC 1.0 standard that was adopted for broadcast digital TV in the early 2000s and is now charged with replacing that standard to keep up with rapid advances in the technologies used in broadcast TV. ATSC is working on two sets of standards.

System/Policy

Auction delay allows time to think hard about selling spectrum

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Selling or keeping spectrum is perhaps the most consequential decision that the current generation of public television station executives and their boards will ever make about the future of public media, not just in their communities but the nation as well. The FCC chairman’s postponement of the spectrum auction until at least 2016 is an opportunity for greater scrutiny of that weighty decision. Pitches from speculators and their FCC allies have focused on the one-time financial windfall to local licensees from selling noncommercial spectrum. However, balanced deliberation requires examining some key issues. Here’s my own short list:

Know when to hold ’em: Next-generation broadcasting technology will open up important new revenue streams for public and commercial stations.

Car Talk

Remembering Tom Magliozzi’s ‘bright light’

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Tom Magliozzi, co-host of public radio’s wildly popular Car Talk, died of complications from Alzheimer’s disease Nov. 3. He was 77. Magliozzi was born in East Cambridge, Mass., in 1937 and co-hosted Car Talk with his brother, Ray, from the show’s inception as a local broadcast of WBUR in Boston through a 25-year run as one of the top draws for public radio listeners on weekends. The show ended original production in 2012 due to Magliozzi’s declining health, yet it continues to attract large audiences for local stations while airing in repeats.