Development
Minnesota Public Radio receives $56M gift for classical music
The donation is the largest in the organization’s 55-year history.St. Louis Public Radio fundraiser takes flight for bird safety
The station raised more than $26,000 to help equip its headquarters with bird-safety features.Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
After a difficult March drive, stations look for ways to head off a “glide path downward.”The power of partnerships, promotion and pledge to drive revenue
The way we make connections that lead to support is just as important as the way we connect through great content.GBH establishes Kids Catalyst Fund supporting educational media for children
The fund, which will seek donations in perpetuity, will also back community-based initiatives and research aimed at providing equitable and inclusive access ...Urban Alternative station prepares to release audio NFTs in collaboration with emerging artists
Rocky Mountain Public Media's The Drop is experimenting with direct licensing for independent musicians by creating an NFT playlist.Stations look to cryptocurrency as new option for donors
By accepting the gifts, stations have the potential to draw younger donors who give more generously.Get tips on how to boost online revenue from our webinar on digital fundraising
As part of our “Focus on Membership” series, three experts discuss the nuts and bolts and bigger picture of effective digital fundraising. ...Get tips on seeking journalism grants from our Local that Works webinar
Our "Pathways to Philanthropy" webinar included essential elements of a successful pitch and mistakes to avoid.These stations are adopting new strategies to attract more diverse donors
“We spend a lot of time thinking in the clouds and being a little more highbrow and not coming out of those ...Stations look to increase retention as trends for new donors cause concern
"If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”The time to prioritize digital revenue and engagement is now
A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.How WETA focuses on improving retention to boost value of Passport donations
The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.TPT creates endowment for STEM programs with $9M bequest
The William D. Wells Fund, established with a legacy gift from a donor who supported the station anonymously for decades, will generate ...How original research is helping NPM draw sponsors to public radio
NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
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