Development
To succeed in fundraising, public radio needs new research about its audiences
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A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven’t.
Current (https://current.org/category/development/page/7/)
A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven’t.
Under the “Community of Communities” model, stations can team up with local nonprofits to leverage donations and cross-promotion.
Mississippi Public Broadcasting is the first public media organization to work with Softgiving, a financial technology company that lets donors round up payments and give the change to nonprofits.
A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.
Building relationships with donors through a capital campaign led KEXP to a $10 million bequest.
The Denver-based statewide radio and TV network has raised 75 percent of its $30 million goal, including $14 million over the last year.
WRVO Public Media in Oswego and WBFO in Buffalo are receiving $64,000 and $40,000, respectively.
The Henry L. Hillman Foundation and the Richard King Mellon Foundation have each awarded grants to the nonprofit that operates WESA and WYEP.
A common challenge for stations is managing the data on giving and viewing behavior captured by the on-demand video service for donors.
Allegiance Software, DMW Fundraising and Member Benefits are joining under the banner of the Allegiance Fundraising Group.
The nonprofits partnered to win a five-year grant to educate children displaced by conflict in the Middle East.
Passport supporters argue that its performance to date has demonstrated its impact, while critics caution that it’s too early to know how the system will retain this new class of donors.
The Democracy Fund, the Knight Foundation and the MacArthur Foundation are collaborating to match contributions to nonprofit news organizations through the end of the year.
NPR boasts that its wines are “selected by a team of globetrotting experts, who taste over 40,000 wines a year and choose less than two percent” for the club.
iWinQ’s developers hope to make inroads among listeners who don’t donate — a large share of public radio’s audience.
The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
San Diego–based Charitable Adult Rides and Services acquired the Center for Car Donations in July.
National Geographic President Gary Knell noted a lack of diversity in race and experience among grantees and said the organization is addressing the problem.
“You immediately become hyper-aware of how good, or not good, your relationships with people are.”
Conference attendees bid farewell to outgoing Greater Public CEO Doug Eichten.