‘Reading Rainbow’ fades this month

PBS comes to the end of the Rainbow Aug. 28 when broadcast rights for one of the system’s longest-running kids’ programs expire and Reading Rainbow leaves the network’s satellite feed. Only Sesame Street and Mister Rogers’ Neighborhood have had longer PBS kidvid careers. In 26 years, Reading Rainbow won 24 national Emmys, including 10 for best children’s series. “Its real core support has always been in the education community,” says John Grant, chief content officer of Buffalo’s WNED, co-producing station for the show since its debut in July 1983.