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Author: George Bailey

George Bailey
  • Programs/Content

    Like news audience, core classical fans are tuning in more

    Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has ...
    By George Bailey, President (Walrus Research)
    June 15, 2020
  • Programs/Content

    Amid pandemic, core listeners prove their importance to news stations

    A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
    By George Bailey, President (Walrus Research)
    June 11, 2020

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