Author: Alisa Barba
What’s next for engagement in public media? Beyond America Amplified
"As America Amplified steps back, it is now up to newsrooms and station leadership to pick up the baton and carry it ...How marketing and community-engaged journalists can and should collaborate
As we continue to bring a greater community focus into public media journalism, it is important to redefine how marketing can help ...How GBH is showcasing Gen Z in political conversations
"The No. 1 lesson is that this demographic of people, Gen Z, are starved for connection and they really want to talk ...What America Amplified learned about engagement during the midterm elections
America Amplified's focus on the mechanics of voting highlighted the challenges of reaching beyond public media's current audiences.Honing station engagement strategies: the next phase of America Amplified
With a two-year grant renewal from CPB, the journalism initiative will work with 20 stations on community engagement practices.Five reasons to build on public media’s journalism collaborations
If we set standards and build connections across the growing web of station-based collaborations, we will amplify our voices and expand the ...To build on public media’s news collaborations, consider lessons from two startups
To succeed at creating a "network effect," partner stations need to integrate collaborations into their newsrooms and rethink their digital strategies.
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