Current (https://current.org/author/alisa-barba/)
As we continue to bring a greater community focus into public media journalism, it is important to redefine how marketing can help journalism and journalism can help marketing.
“The No. 1 lesson is that this demographic of people, Gen Z, are starved for connection and they really want to talk about politics!”
America Amplified’s focus on the mechanics of voting highlighted the challenges of reaching beyond public media’s current audiences.
With a two-year grant renewal from CPB, the journalism initiative will work with 20 stations on community engagement practices.
If we set standards and build connections across the growing web of station-based collaborations, we will amplify our voices and expand the reach of our content.
To succeed at creating a “network effect,” partner stations need to integrate collaborations into their newsrooms and rethink their digital strategies.