NPR hires Mishka Pitter-Armand as chief marketing officer

NPR announced Wednesday that Mishka Pitter-Armand will take over as its chief marketing officer.

“I look forward to working with teams across NPR to grow and diversify our audience and revenue sources, ensuring that even more people can access the trusted journalism and storytelling that make NPR so essential,” Pitter-Armand said in a press release. 

The role was previously held by Michael Smith, who left the organization in March, according to his LinkedIn page. He joined NPR in 2020. 

Pitter-Armand was previously VP of brand and product marketing at Girl Scouts of the USA. She was most recently chief advancement officer at Crisis Text Line. She entered the corporate world in leadership roles at PepsiCo and Starbucks.

“Mishka’s experience aligning product and purpose is the right fit for NPR at this important moment,” said NPR CEO Katherine Maher in the release. “She brings deep expertise in understanding and engaging broad audiences and a track record of driving growth at mission driven organizations. Her familiarity with federated structures, such as Girl Scouts of the USA, and track record of creating opportunities with new experiences and offerings, will serve both NPR and the entire public radio system.”