Scott Woelfel named GM for Arizona PBS

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Scott Woelfel was appointed GM for Arizona PBS, licensed to Arizona State University.


Woelfel succeeds Adrienne Fairwell, who left the role last summer to lead South Carolina ETV as CEO.

“Throughout the search process, we sought both a change-maker and empathetic leader to take the reins at Arizona PBS; and, in Scott, I think we found both,” said Mi-Ai Parrish, managing director of ASU Media Enterprise, in a news release. “I couldn’t be more excited for the future of this station; and, under Scott’s leadership, I know Arizona PBS will continue to serve the citizens of this state in new and exciting ways.”

Woelfel most recently worked as CCO for WABE in Atlanta. He left the position last summer following a “strategic restructuring.” He joined WABE in 2020 after working as EVP of IfThenDigital, a marketing company. Earlier in his career, he worked at CNN, where he was involved in building the interactive unit now known as CNN Digital.

“People throughout our many communities trust public media to provide top quality programming, news, and other content to enrich their lives,” Woelfel said in the news release. “I’m excited to lead an organization like Arizona PBS, which has already proven to be such a valuable asset to our state, and look forward to evolving and expanding how we serve that vital mission.”

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