NPR, LAist Studios partner to launch audio incubator for Latinx creators

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NPR and LAist Studios announced Wednesday the creation of a new audio incubator program for Latinx creators that will provide training and resources to pilot new programming for public radio.  

The incubator, Oye: The Lab for Latinx Creators, is seeking early-stage audio projects such as podcasts, special series and longform audio “that will resonate with Latinx communities and beyond.” The projects must be in the concept stage or early in production, according to the application.  

“We’re looking for Latinx creators who bring fresh perspectives and stories in audio that will resonate with Latinx listeners,” the application says. “We want to connect these creators with our resources and training, and collaborate on new programming for public radio.”

Finalists will receive stipends of up to $2,500 per team and participate in a six-week virtual workshop to develop their ideas into pilots that they will eventually pitch to a small audience. The finalists will be required to give NPR and LAist Studios the right of first option to produce and distribute the projects, according to the application.

“Good ideas need space and tools so they can get produced — that is exactly what Oye is for,” said Antonia Cereijido, EP of LAist Studios, in a press release. “Oye will be the place to go from blueprint to launch, with the full support of the best professionals in audio storytelling.” 

“LAist Studios pledged that 100% of our shows will be either hosted/produced and/or staffed by creators of underrepresented communities,” Cereijido said.

“Through Oye, we aim to uplift Latinx creatives who can reflect their lived experience and their communities in a way that feels authentic to them,” said Lauren Gonzalez, senior manager of content development at NPR, in the release.

NPR and LAist Studio are committing to “further development opportunities” for at least one creator at the conclusion of the lab, according to the application. 

Applications for the program are open now through May 25. The partners expect the lab to begin in mid-July. 

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