WCTE appoints Avery Hutchins CEO

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Avery Hutchins was appointed president and CEO of WCTE in Cookeville, Tenn. 


Hutchins succeeds Becky Magura, who left the station to lead Nashville Public Television.

“Out of all of the applicants, it became apparent that Avery was the best choice to represent the WCTE PBS vision and mission,” said Nina Lunn, chair of the Upper Cumberland Broadcast Council, in a news release. The council is WCTE’s licensee.

Hutchins joined WCTE in 2011 as sales manager and later became director of development and marketing, station manager and interim CEO. 

“My goals for WCTE will be focused on implementing our new strategic plan with creative and innovative ideas that tell the stories in our region, engage our viewers, and grow lifelong learners,” Hutchins said in the news release. “I am humbled and grateful for the opportunity to be part of this amazing and hardworking team of WCTE staff and board members.”

She serves on the PBS Development Advisory Committee and the National Educational Telecommunications Association’s Marketing and Communications PLC Advisory Committee. 

She has also been on the PBS Kids Advisory Board, the PBS Children’s Media and Education Station Leadership Committee and the PBS Early Childhood Education Development Strategies Working Group.

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