New training will help digital staffers polish their skills

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PBS Digital is offering a new professional development initiative to help public media employees hone their digital techniques across platforms and disciplines.

The Digital Immersion Project will provide training, workshops and mentorships to 25 digital staffers from member stations. The work is supported by CPB.

Participants first will attend a “curated program” of sessions at PBS TechCon, April 19-21 in Las Vegas, according to an announcement in the PBS Station Products & Innovation blog.

Additional training, running May through October, will focus on digital-first production, distribution platforms, infrastructure technologies, audience development, organizational structure and culture, multiplatform strategy and tactics, digital marketing and data analysis and metrics. Each participant will also set and complete a goal that’s uniquely set to the needs of their station.

The application deadline is Feb. 28. Applications will be reviewed by PBS and members of the Digital Media Advisory Council. Participants will be announced in March.