Alabama commission revises APTV’s mission statement, 2012

Print More

Alabama network’s mission statement before the Alabama Educational Television Commission revised it June 12, 2012

Alabama Public Television Mission, Vision, Values, and Diversity Statement


Each of us is born with a natural desire to learn. We seek to explore our world and to understand life and the people around us. Alabama Public Television is a center of discovery for people of all ages. We motivate children to learn, empower students and teachers to succeed, and provide a lifelong path to knowledge.


Alabama Public Television, through our unique programs, services and technologies, will empower people to discover their world, broaden their horizons, and become active participants in shaping the future.


We at Alabama Public Television are committed to the values of honesty, fairness, civility and ethics in our programming and our everyday interaction with viewers, volunteers, co-workers, funding partners, and the community at large.


The key to Alabama Public Television’s successful implementation of its mission, vision and values lies in exhibiting an environment that recognizes diversity as an advantage in the workplace. Diverse perspectives breathe new life into business and the personal lives of employees while strengthening the organization to reach higher goals.

APT believes that diversity considerations are much broader than race and gender. Diversity also includes disability, religious belief, age, culture, sexual orientation, physicality, education, and socioeconomic status. Embracing diversity is important for every member of the organization. By understanding and celebrating differences, APT demonstrates its commitment to treat everyone with fairness and respect – a reassuring quality for the employee and audience alike.

Alabama network’s mission statement after the commission revised it June 12, 2012

Alabama Public Television Mission Statement

Alabama Public Television is committed to enrich the lives of Alabama citizens:

By providing essential educational services with the highest quality direct instructional content through digital streaming. APT’s efforts are directed toward helping our state reach true school equity statewide. Every student in our state deserves an equal opportunity in education regardless of the wealth of the school district…Alabama Public Television’s Goal is to take us there…

By acting as an indispensable resource as Alabama’s storyteller, APT will present our state’s unique heritage and many contributions while traveling the road taken through history on the journey to becoming the Alabama of today.

By promoting Alabama to the world as a unique community postured for business and growth, highlighting our emphasis placed on providing an educated work force and a strong work ethic,

By working closely with Homeland Security and state agencies to provide a statewide network to disseminate information effectively in times of disaster,

By bringing the very best in the world of music, theater, dance and the arts to enrich and inspire the lives of the people of our state and

By offering programming that educates the citizenry, giving them the means and the desire to reach their highest potential through the development of a strong work ethic bonded to honesty and integrity as well as the technical training so necessary in today’s global economy.


Leave a Reply

Your email address will not be published. Required fields are marked *