How about “retransmission revenue” for PBS?

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Politics Daily senior correspondent Jill Lawrence really likes PBS and NPR. But she wants them defunded. “It’s time to end [pubcasting’s] role as a political football and a symbol of what government shouldn’t be doing,” she writes. “It’s time to find another way to help public broadcasting thrive.”

One idea: Sell PBS programming to cable and satellite companies. Lawrence quotes David Schutz, a veteran broadcast financial and marketing analyst, who said PBS has never looked for “retransmission revenue” from subscription television providers. “Maybe it’s time for them to re-evaluate that relationship,” he said. Schutz estimates that could bring in from $85 million to $300 million a year for PBS and member stations.

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