CPB/PBS Diversity and Innovation Fund weekly series RFP

Three years after Latino activists bitterly criticized Ken Burns's The War for omitting interviews with Hispanic soldiers and sailors, CPB and PBS concluded negotiations to create a Diversity and Innovation Fund to seed new productions, Current reported. PBS issued this RFP on its website. CPB/PBS Diversity and Innovation Fund
Request for Proposals
Weekly, Primetime Television Series
Objective
This RFP, the first from the Diversity and Innovation Fund, is designed to solicit proposals to provide the NPS with a new, weekly, primetime series – content that will expand viewership and usage, reaching an adult audience on-air and online that reflects the diversity of the 40-64 year old US population. Specifically, the DI Fund seeks to:

Diversify the NPS by attracting more racially and ethnically diverse viewers and Web visitors within the target demographic;
Expand the current NPS audience through the increased use of content created by a diverse group of producers and through the effective use of new and emerging technologies;
Leverage the talent and creativity of executive producers and producers from minority and underserved communities;
Build capacity for the public media system from within those communities; and
Encourage innovation in the planning, production and distribution of public media content. The content should be conceived and budgeted with multiple-platform use (broadcast, VOD, Internet, mobile, DVD, etc.) in mind from the outset.  As producers develop their proposals and ultimately their pilot programs, they should consider not only the traditional broadcast components but also the digital strategy which may include web presence, mobile applications, social media, inclusion in the Digital Learning Library and/or PBS Teachers, etc.

With RFP, PBS pursues ‘Explorer Archetype’ in productions

From PBS's June 2010 request for primetime series proposals to be funded by the CPB/PBS Diversity and Innovation Fund. See also Current feature on the Explorer Archetype. The Explorer Archetype
Research shows the most successful brands embody a single archetype. To define and fully leverage PBS's brand, we are employing Archetypal Branding, a proven strategy in which an organization aligns all activities behind a single unifying concept. We believe adopting this strategy will help us increase audience engagement, raise money and build brand loyalty.

Public affairs: What the invisible hand of the news market leaves all too invisible

People consuming public affairs coverage because of duty or a fascination with policy create a demand for news with context, details, debate, and reason. But those watching public affairs in search of drama create a demand for covering politics as a horse race or morality tale with winners and sinners.

Fanning on a ‘big bang’ moment for Frontline: bringing online depth to reporting

David Fanning, e.p. of Frontline, discussed the WGBH program's evolving use of the Web Aug. 23, 2010, in accepting the Goldsmith Career Award for Excellence in Journalism at Harvard University's Joan Shorenstein Center on the Press, Politics and Public Policy. At the same time, the Center honored the winner and finalists for the Goldsmith Prize for Investigative Reporting. One of the four finalists was a reporting project, including a Frontline doc, "Law & Disorder." The film about white vigilante activities in New Orleans was prepared in collaboration with ProPublica, the Nation Institute and the New Orleans Times-Picayne.

David Fanning’s Loper Lecture, 2009

David Fanning, the founding executive producer of PBS's Frontline series, gave this talk in 2009 as the annual James L. Loper Lecture in Public Service Broadcasting sponsored by the University of Southern California's Annenberg Center on Communication Leadership & Policy. Thank you, Geoff Cowan and Dean Wilson, for your kind words, and especially for your invitation to come here to the Annenberg School to give the annual Loper Lecture. This also gives me a chance publicly to thank Jim Loper, for the years of work he gave not just to KCET but as a leader in public broadcasting. It’s an honor to be invited in his name. I would also like to thank Mr. Russell Smith for his sponsorship of this lecture.

Fred Friendly’s solar-powered plan to give public TV independence

... Friendly began toying with an idea for a permanent source of funding for noncommercial television. In the spring of 1966 he began considering the possibility that synchronous satellites might provide the magic potion for the fourth network....

Latino producers object: PBS diversity data ‘incomplete and often anecdotal’

The Diversity Committee of the National Association of Latino Independent Producers sent this letter to PBS about its November 2008 Report on the PBS Diversity Initiative on Content. The letter was released by Defend the Honor, a Latino civil rights group that led the protests against Ken Burns' series 2008 The War. March 4, 2009

Ms. Paula Kerger, Chief Executive Officer
Ms. Haydee M. Rodriguez, Director, Diversity Initiative
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202-3785

Dear Ms. Kerger and Ms. Rodriguez:

We would like to thank you for the PBS Diversity Initiative on Content (November, 2008). As you know, NALIP strongly supports and encourages PBS in its efforts to accurately reflect the diversity of American life in its programming and staffing. While we applaud the effort to generate an assessment of the system's diversity practices, we are concerned by the report's statement that PBS "cannot paint the full picture of its 'diverse' content or the diversity of its staff."

Latino producers to PBS: Diversity data ‘incomplete and often anecdotal’

The Diversity Committee of the National Association of Latino Independent Producers sent this letter to PBS about its November 2008 Report on the PBS Diversity Initiative on Content.  The letter was released by Defend the Honor, a Latino civil rights group that led the protests against Ken Burns' series 2008 The War. March 4, 2009

Ms. Paula Kerger, Chief Executive Officer
Ms. Haydee M. Rodriguez, Director, Diversity Initiative
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202-3785

Dear Ms. Kerger and Ms. Rodriguez:

We would like to thank you for the PBS Diversity Initiative on Content (November, 2008). As you know, NALIP strongly supports and encourages PBS in its efforts to accurately reflect the diversity of American life in its programming and staffing. While we applaud the effort to generate an assessment of the system's diversity practices, we are concerned by the report's statement that PBS "cannot paint the full picture of its 'diverse' content or the diversity of its staff."

The challenge for public radio: Letting go of our expected future

The fact that the public radio audience is 82 percent white is a problem when the public we aspire to serve is becoming rapidly more diverse. It is absolutely imperative that we find ways to bring in new voices, and that we resist the urge to apply old filters to new ideas. ...