How did advertising-driven broadcasting establish itself as the dominant user of the airwaves in America? A crucial episode occurred in the 1930s when commercial broadcasters argued successfully that they would put education on the air, and educators should stick to their books. Eugene E. Leach, Ph.D., a professor of history and American studies at Connecticut's Trinity College, tells the story, originally serialized in Current. Chapters
1. The doctrine of 'Cooperation' won early battles of ideas
You may have recently reacquainted yourself with this classic public TV mini-series. The American Program Service and 20 stations have brought it back for a third set of broadcasts this year, after a few runs on Bravo. Here, David Stewart reminds us of the quality, scope and impact of the production when it premiered in this country 14 years ago. On Monday evening, Jan. 18, 1982, the 11-part, 13-hour television series Brideshead Revisited broke over the PBS audience with the suddenness of a storm.