Tuning out education, Chapter 2

Education had no 'inalienable right to part of the air,' said the spokesman for broadcaster-educator Cooperation in 1930. It would have to prove itself in the marketplace. The struggle had only begun...

Tuning out education

How did advertising-driven broadcasting establish itself as the dominant user of the airwaves in America? A crucial episode occurred in the 1930s when commercial broadcasters argued successfully that they would put education on the air, and educators should stick to their books. Eugene E. Leach, Ph.D., a professor of history and American studies at Connecticut's Trinity College, tells the story, originally serialized inĀ Current. Chapters

1. The doctrine of 'Cooperation' won early battles of ideas

2.