"Made Possible By..." Podcast
‘Made Possible By…’ #13: Public TV pioneer Alvin Perlmutter
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“If you aren’t in a position to make mistakes, then you’re not going to come up with something worthwhile.”
Development
WNET finds benefits in curtailing campaign-style pledge drives
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The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
Programs/Content
Veterans’ programming and other assets kick off latest content-sharing platform
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Wavelength, now in beta, will grow into a multiuse platform for a range of content topics.
Television programs
New York’s WNET delays plans to move documentary showcases out of primetime
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New York’s WNET is reversing its decision — at least temporarily — to shift independent documentaries from primetime on its main channel to the secondary WLIW on Long Island, which reaches a far smaller audience.
BBC
KCET to rep BBC newscast, WLIW creating competitor
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The BBC has signed a new distributor for the nightly half-hour BBC World News newscast for public TV stations — KCET in Los Angeles. New York’s WLIW, which has syndicated the show for nearly 10 years, will produce a new evening newscast for pubTV. Your World Tonight (working title) will debut in October when the BBC contract ends. Marc Rosenwasser, a former CBS Evening News senior producer, will produce the new show. The British pubcaster — which increasingly uses its own platforms, notably its BBC America cable channel, to distribute its productions beyond the sceptered isle — acknowledges it doesn’t want the pubTV newscast knocking heads with its new 60-minute cable newscast.
System/Policy
Autonomy, mutual benefit seen by new N.Y. partners
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Now they’re sister stations
WNET
WLIW
Cume households*
3.1 mil. 2.1 mil. Annual spending
$180 mil. $14 mil. Employees (approx.)
450
80**
Members
350,000
< 50,000
*Nielsen cume audiences are for one week in November.