System/Policy
Support of Black Lives Matter prompts reviews of stations’ social media policies
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Station staffers and managers are taking another look at the line between advocating for human rights and undermining impartial reporting.
Programs/Content
How to prepare for COVID-19 as a social media manager
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“As social media professionals in public media, it is our responsibility to take a step back and evaluate how our work can best contribute to public safety, health and well-being.”
SXSW
Our Storify of public media tweets from SXSW Interactive
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A roundup of insights and comments from several public media sessions at the annual conference.
WGBH team offers social media tips at SXSW
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Public media professionals who work in social media took to the stage at a South by Southwest session Friday to give real-world examples of engaging with audiences while relying on small staffs and little funding.
Tech
“f gwenifill”? Former pubmedia consultant’s Twitter mistake results in bizarre messages
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Several news organizations’ Twitter accounts, including some public media accounts, emitted a deluge of cryptic messages reading “f gwenifill” today. The tweets trace to social media strategist Kate Gardiner, who has consulted for public media and nonprofit news organizations and has access to many of their Twitter accounts through TweetDeck, a Twitter client. Gardiner initially tweeted that she had been hacked but told Current that the tweets were a mistake on her part, caused when she was “cleaning up” her TweetDeck account. “f gwenifill” was a test tweet she had created for PBS NewsHour when she worked for the program as its first social media desk assistant, and she accidentally sent it via all the accounts she still has access to. In Twitter’s early days, mobile phone users typed “f” to follow another user. Affected accounts included that of New York’s WNYC and several of its individual programs, the NewsHour and its specialized Twitter feeds, and the Poynter Institute.
Programs/Content
More than airtime: Documentary producers search for new frontiers of engaging audiences
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During a conference at the U.S. Institute of Peace Feb. 28, the makers of human rights documentaries discussed the techniques and challenges of using modern technology to gain a following for a cause.
Programs/Content
In social media metrics, ROI is more than a sum of fans
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… Building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway? Is it when you reach 1,000 followers? 10,000? …