Development
Podcasts’ strong ad sales help NPR reach second year of budget surplus
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“I think you can expect the growth that we saw to continue through the first quarter of 2017,” said Bryan Moffett, g.m. of National Public Media.
Development
Tracking metrics expected to improve as podcasts grow
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Participants in a panel about digital audio sponsorship shared tips for making money from podcasts.
Tech
NPR website increases focus on stations, retires pop-up player
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The change is accompanied by new sponsorship opportunities on podcasts, on-demand audio and NPR One.
Quick Takes
Awl author calls for a critical eye on podcast advertising
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A public radio producer lays out an argument for how unfettered advertising on podcasts compromises public media’s mission.
People
CPB’s Curren to retire, Reveal expands, and more comings and goings in public media
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Curren has been CPB’s c.o.o. since 2006.
Development
Sponsor churn, ebb in digital cut into NPR’s bottom line
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With one of its biggest corporate sponsors pulling back from a multiyear underwriting commitment, NPR has an uphill climb to rebuild its sponsorship revenues from 2011, when the network’s sales reps reeled in enough deals to set a new earnings record. High turnover — or “churn” — among its corporate clients, and the pullback of companies that spend the most money on advertising, cut into NPR’s bottom line in the fiscal year that just closed. After netting $2.4 million in profits in 2011, largely on robust sponsorship sales, the network aimed high for 2012. But sales fell far short of projections. For fiscal year 2012, which ended on Sept.
National Public Media
Public Interactive repositioned as online utility for the system
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Two initiatives led by NPR will soon offer station websites greater automated handling of editorial content and national sales of underwriting to help support those sites.