Tag: Membership
Avoid the penalty — don’t lose sight of direct-mail acquisition
The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That ...Urgency: Recession is just the latest thing to go worse for public television
Between the years 1995 and 2010, public television stations’ cash revenues rose, plateaued and then crashed with the 2008 recession, falling altogether ...WGBH puts listings on an iPad
WGBH has begun distributing its monthly program guide, Explore!, in a package that brings video and audio promos along with it to iPad ...Sustainers: more efficiency and stability, shorter pledge drives
After a decade, sustaining members have given four times as much, net Everywhere you look these days, there’s a different message on the ...Good news about the splintered TV audience
What you are about to read may sound familiar—like the strategy in public radio, with its emphasis on serving a core audience—but it’s ...How many listeners donate? One in 12 or one in three?
Which is it? Is the conventional wisdom correct — that one out of every 10 or 12 public radio listeners is a ...How much of the funding gap would individuals fill?
In this time of unprecedented threat to public broadcasting, people are responding with unprecedented generosity to station’s pleas for support. TV station ...
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