Salt Lake City’s KCPW cites program costs, duplication in canceling NPR programs

Salt Lake City pubcaster Wasatch Public Media, licensee of KCPW-FM, will drop all NPR programs June 24, a schedule change intended to save money and differentiate its service from other pubcasters in the market. “A lot of the decision just came down to sheer economics – NPR is just getting more and more expensive,” said Wasatch C.E.O. Ed Sweeney. “And, when you already have NPR in the market with other stations, it just gets harder and harder to set yourself apart when pitching to sponsors and underwriters.” The University of Utah’s KUER-FM is KCPW’s primary competitor for NPR news listeners. “We were just looking more and more alike, and you can’t stay in business doing that,” Sweeney said.