Programs/Content

Voice of OC expands partnership with PBS SoCal

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Voice of OC, the nonprofit investigative news agency in Orange County, Calif., is expanding its partnership with PBS SoCal. Voice of OC Editor-in-Chief Norberto Santana Jr. will appear weekly on KOCE-TV’s news program, Real Orange. “It’s a natural partnership,” said Mike Taylor, news director at PBS SoCal, in the Jan. 17 announcement. Santana said the partners hope to “give the public a front seat at public policy, not only after it’s being made but before it’s being made.”

PBS SoCal is the primary PBS member station for Los Angeles, the second-largest media market in the nation.

System/Policy

PubTV in L.A. not yet a case of win-win-win-win

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When KCET announced in October 2010 that it would quit PBS after four decades as its primary Los Angeles affiliate, the task facing PBS was enormous: Find a local outlet to step into the breach, establish new branding, arrange for cable carriage, find homes for orphaned shows, and, most importantly, change long-term tuning habits so 16 million-plus potential viewers could find their favorite programs. All in less than three months. The outlet that stepped up was Orange County’s KOCE, a second-string station still recovering from a costly, drawn-out legal battle with religious programmer Daystar Television Network several years earlier. KOCE became PBS SoCal and, with extensive effort and CPB aid, the PBS program schedule began broadcasts on a new channel Jan. 1. But nearly a year into the new reality, it’s clear that the changeover has not been without complications.

System/Policy

Other stations like the plan so much, they say it’s theirs

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A consultant’s study of public TV’s crowded Los Angeles market, commissioned by CPB, predicts a highly integrated collaboration among the area’s four stations would provide hefty financial savings and grow revenues for all four. The eight-week study by Booz & Co. — a major consulting firm spun off by Booz Allen Hamilton — said the present structure of the market has stunted the four stations. They’ve suffered a 10 percent revenue decline since 2005 and a 26 percent drop in net assets since 2007. All have average audiences below the PBS national average rating of 1.1 percent.