System/Policy

Pubmedia symposium examines how to define, quantify impact

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“Impact” is a feel-good media buzzword of the moment, increasingly required by the funders of many projects and invoked by some PTV stations, news organizations and documentary producers as key to demonstrating the social good derived from their work. But defining the concept and then measuring whether a media project has demonstrated its value remain elusive challenges for many. During “Understanding Impact,” a two-day symposium convened last month at American University in Washington, D.C., participants explored a number of the ad hoc systems for tracking impact that are taking form. Organizations including the Center for Investigative Reporting in Emeryville, Calif., and KETC, the Nine Network of St. Louis, have developed their own methodologies and hired staff members to measure the impact of their work.

Programs/Content

PBS’s Sepulveda: Stations can do more to engage Latinos, broader communities

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PBS stations need to share more information among themselves as they work to increase their community impact, PBS’s new senior v.p. of station services Juan Sepulveda said at the two-day “Understanding Impact” symposium, convened by the Public Media Futures Forum and the Center for Investigative Reporting April 17 and 18. The forum, which took place at American University, explored how public media organizations can measure and analyze the impact of their work. Sepulveda, who started at PBS in January, said he was still trying to get a sense of how actively stations are working on issues of impact and how much information they’re sharing. So far, he’s concluded that a small number of stations are “doing it right,” he said, adding that “if we’re honest, a big chunk of the system is not.”

Sepulveda saw firsthand the success of digital outreach and community-organizing tactics when he worked to mobilize Texans and Latinos for President Obama’s campaigns. Public TV can apply those strategies to get stations “more directly involved in what’s happening with each other,” he said.

People

Alvarado joins CIR, Knight fellows announced, NewsHour hires new managing editor, and more…

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Alvarado, a former APM and CPB exec, is joining the Center for Investigative Reporting
The nonprofit news organization announced on May 2 that Alvarado will serve as chief strategy officer and work to expand membership, engage diverse audiences and increase revenue for the San Francisco–based center, the nation’s oldest nonprofit investigative reporting organization. Alvarado also will take a leadership role in the center’s upcoming Knight Foundation–funded YouTube investigative channel. Alvarado departed in March from American Public Media, where he served as senior v.p. for digital innovation for two years. In 2009, he led efforts to bring more diversity and digital innovation to public media as a CPB senior v.p.

“When I joined the board of CIR last year,” Alvarado said in a statement, “I said that CIR exemplifies a truly networked newsroom with some of the most talented reporters and producers working today. It’s still true — and even more so with the merger with the Bay Citizen,” the local nonprofit online news hub.

People

Mundt to NPR, APM lays off Alvarado, Pulitzer-winning cartoonist joins WHYY, and more…

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NPR has hired Todd Mundt as editorial director for NPR Digital Services
In his new position, Mundt will help stations develop digital content strategies and oversee news training offered to them. He now serves as v.p. and chief content officer at Louisville Public Media in Kentucky, p.d. of the licensee’s news/talk station and its local host for Morning Edition. Before joining Louisville’s three-station complex, he was director of content and media at Iowa Public Radio, chief content officer for Michigan Public Media in Ann Arbor and host of an NPR-distributed talk program, The Todd Mundt Show. Mundt is chair of the Public Radio Program Directors Association and has served on the Public Media Platform advisory council. Bob Kempf, g.m. of the Boston-based NPR unit, said the hiring completes the Digital Services management team, which also includes Stephanie Miller, director of station relations; Steve Mulder, director of user experience and analytics; Doug Gaff, director of technology; and Keith Hopper, director of product development.