Centralcast LLC
CPB to equip 2 pubTV facilities as multistation master controls
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By having two or three big master-control facilities oversee the digital assembly and transmission of broadcast schedules for all of the nation’s public TV stations, the field could save tens of millions of dollars a year, according to Mark Erstling, CPB senior v.p., system development and media strategy. CPB will cover a big part of the costs of public TV’s first two “centralcasting” setups this year, Erstling says. On Sept. 19, the CPB Board approved a $6.6 million grant to equip a centralcasting facility in Syracuse, N.Y., for all nine pubTV stations in New York State plus New Jersey’s four-station network. The grant covers about 90 percent of the cost of the project, to be located in the new home of WCNY-FM/TV in downtown Syracuse.