Greater Public scholarship to honor founder Shaw

Public radio’s biggest fundraising group is offering an annual scholarship in honor of its recently deceased founder. Greater Public, formerly DEI, announced the Nate Shaw Scholarship during the 2013 Public Media Development and Marketing Conference (PMDMC) in July. The scholarship will be administered by YPpubmedia, the organization for young professionals in public media, and cover the cost for one individual to attend the annual conference. Shaw died May 29 at the age of 76. Throughout a career in public broadcasting, he helped develop new fundraising strategies for stations.

DEI rebrands as Greater Public to reflect new goals for membership, collaborations

ATLANTA — DEI, the membership organization that supports development and fundraising work at public radio stations, has changed its name to Greater Public. President Doug Eichten announced the change during the opening session of the Public Media Development and Marketing Conference, which runs through Saturday at the downtown Omni Hotel. “[T]he nature and pace of change in the media landscape now is so dramatic that we believe our industry is at a true inflection point,” Eichten said. “Greater Public is committed to providing new levels of leadership and resources for public media organizations to move forward.”

The new name signals Greater Public’s intention to broaden its membership to include more public television stations and to develop collaborations among different types of public-service media organizations, including nonprofit news outlets. It also plans to produce special offerings in leadership development and training, including for lay leaders who serve on station boards.

NPR seeks deal to offer CRM to more stations

NPR Digital Services is negotiating with an unidentified vendor to provide cloud-computing products to member stations, potentially transforming the ways they manage their membership programs and relationships with audiences. Bob Kempf, chief of the Boston-based NPR unit, would not identify the vendor, but acknowledges that NPR has been in close negotiations with roundCorner, a three-year-old company that specializes in designing customer relationship management (CRM) systems for nonprofit organizations. He aims to have a master services agreement with a third-party vendor in place by the end of the year, and launch a pilot program with as many as 10 stations in early 2013. NPR’s goal, he says, is to offer all member stations the opportunity to buy a license to a cloud-based, customizable CRM product later next year. “We are not building a single platform in the sky for stations to sign on to,” Kempf says.

Stanton joins KPCC, MPR vet honored by governor, Alaska pubradio icon retires, and more…

A former top editor of the Los Angeles Times, Russ Stanton, has joined APM’s Los Angeles station
KPCC in Pasadena, Calif., announced a major hire last week: Former Los Angeles Times Editor Russ Stanton has joined the station as its new v.p. of content. Stanton’s arrival “is part of an aggressive effort by the nonprofit news organization to become the preeminent regional source for both broadcast and online news — with deeper, more enterprising and investigative coverage,” KPCC declared on its website. Stanton had left the newspaper last month in what was announced as a “mutual decision” with Times President Kathy Thomson. In his four years at the helm, the Times won three Pulitzer Prizes, including a prestigious Public Service award. At KPCC, Stanton will be responsible for the station’s broadcast, website and live events coverage; one of his first duties will be to select an executive editor to supervise daily radio and digital news operations.

PBS to produce sessions on TV fundraising at PMDMC

Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track for pubTV professionals, produced by PBS. The conference runs July 12-14 in Seattle. The track will focus on pledge practices, fundraising and community engagement around children’s programming, and television-specific research. DEI and PBS announced the collaboration in a statement Dec. 6.