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Current (https://current.org/series/in-this-together)

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In This Together

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In public media, TV and radio stations in the same city or even within a university traditionally have seen each other as competitors for the loyalty of local viewers, listeners and members. But as mergers, signal expansions and newsroom collaborations have showed the benefits of coming together, those attitudes are shifting. To meet the changing needs and expectations of audiences and donors within the competitive landscape of digital media, collaboration and consolidation are increasingly seen as a strategy for stability and growth. (Illustration: Dan Page)

Collaboration

Watch our webinar about collaborations that are shaping public media

By Mike Janssen Mike Janssen, Digital Editor | July 22, 2021

As part of our “In This Together” series, we spoke with Ideastream Public Media’s Kevin Martin and Scott Finn of Vermont Public Radio/Vermont PBS.

System/Policy

Fear, personal interests often hinder station mergers

By Karen Everhart Karen Everhart, Managing Editor | June 1, 2021

Consultant and former pubmedia executive David Brugger discusses the complications that can doom potential deals.

System/Policy

By joining forces, stations find new potential for boosting revenue, content

By Julian Wyllie Julian Wyllie, Reporter | May 26, 2021

“Television and radio should be getting together. Joint licensees have advantages that neither one of us have individually.”

Programs/Content

How NPR and stations are working together to expand regional news

By Tyler Falk Tyler Falk, Reporter | May 24, 2021

NPR and stations have found early success at attracting support from major donors and adding reporting capacity to the system with a journalism hubs model.

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