Collaboration
Watch our webinar about collaborations that are shaping public media
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As part of our “In This Together” series, we spoke with Ideastream Public Media’s Kevin Martin and Scott Finn of Vermont Public Radio/Vermont PBS.
Current (https://current.org/series/in-this-together)
In public media, TV and radio stations in the same city or even within a university traditionally have seen each other as competitors for the loyalty of local viewers, listeners and members. But as mergers, signal expansions and newsroom collaborations have showed the benefits of coming together, those attitudes are shifting. To meet the changing needs and expectations of audiences and donors within the competitive landscape of digital media, collaboration and consolidation are increasingly seen as a strategy for stability and growth. (Illustration: Dan Page)
As part of our “In This Together” series, we spoke with Ideastream Public Media’s Kevin Martin and Scott Finn of Vermont Public Radio/Vermont PBS.
Consultant and former pubmedia executive David Brugger discusses the complications that can doom potential deals.
“Television and radio should be getting together. Joint licensees have advantages that neither one of us have individually.”
NPR and stations have found early success at attracting support from major donors and adding reporting capacity to the system with a journalism hubs model.