Diversity in Public Media
To serve diverse audiences, you can’t walk the walk until you know where you stand
Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?
Programs/Content
How to build the next generation of public radio listeners
Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.
Frequency Boost
To create space for great ideas to blossom, set aside 10% of your work week
Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you as someone who is devoted not just to vision, but to their success.
Programs/Content
It’s time for public radio stations to stop over-programming weekends
Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while improving your public service? It’s easy — just drop 70% of your station’s weekend programming.
System/Policy
Why public radio is on the threshold of a new era
People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.
System/Policy
How to expand public radio’s reach by changing the way you think
“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that can make a big difference.