Public media and the coronavirus
Current’s coverage of how public media is reporting on and responding to the global pandemic. Do you have a question, or do you want to share information? Email us at news@current.org.
In times of crisis, public media sponsorships provide unique value in brand marketing
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.Stations brace for downturns in underwriting income, seek new clients
Experts say stations should get creative and find new partners during the coronavirus outbreak.National engagement project shifts focus from elections to coronavirus
America Amplified is working with public media collaboratives to reimagine election-focused engagement projects.Coronavirus relief bill includes $75M to public broadcasters
The bill specifies that CPB spend the funds to maintain programming and services and to preserve small and rural stations.This is the test of the emergency broadcast system
Public media is proving how nimble our people can be when life demands that we pivot. Journalists are truly first responders now.
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