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Project Core: A vision for scale and growth

Over the past three years, CentralCast has been hard at work implementing critical upgrades that lay the foundation for a more resilient and advanced future. And now, the culmination of these efforts is taking shape in our most ambitious initiative yet: Project Core.

Quick Takes

Research notes dropoff in use of educational media content as kids age

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A new study from the Joan Ganz Cooney Center finds that while 2- to 4-year-olds spend 78 percent of their screen-media time with educational content, that figure drops to 39 percent among 5- to 7-year-olds and to 27 percent for 8- to 10-year-olds. The research, “Learning at Home: Families’ Educational Media Use in America,” also found that children spend an average of 42 minutes a day watching educational television compared with five minutes each day with educational content on mobile devices and computers and just three minutes per day with educational video games. The children of parents surveyed also read an average of 40 minutes per day, which includes 29 minutes with print, eight minutes on computers, and five minutes using e-readers and tablets. The national survey of more than 1,500 parents is part of the center’s Families and Media Project.

System/Policy

In times of crisis, FM chips in smartphones will better serve public

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Disasters strike every year in every corner of America. Hurricanes on the Gulf Coast and Eastern Seaboard, ice storms in the Midwest and Plains states, wildfires in the west and arid states of the southwest, tornados through our nation’s heartlands and flooding along the Mississippi and elsewhere. And horrific acts of terrorism like the Boston Marathon, the Oklahoma City federal building bombings and the attacks on September 11th are all too familiar reminders of just how important information is during and after these events. During every hurricane, tornado, flood and wildfire, local public radio stations play an essential role in conveying information about response efforts, local relief supplies, evacuation orders, emergency routes, and where to find food, shelter and fuel, as well as on-the-ground, at-the-scene reporting to help affected communities understand and respond. Because of public radio’s role as a trusted media and information resource and an essential public-safety asset, we hope all stations will join us in calling upon the mobile phone industry to install and activate FM chips in all cellphones and smartphones.

Quick Takes

NPR names new v.p. for member partnership

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NPR has promoted Gemma Hooley to v.p. for member partnership, succeeding Joyce MacDonald, who has been assigned new responsibilities in sponsorship and marketing. Hooley previously served as senior director of member partnership. She joined NPR in 2000 as a program services associate and later worked as manager of station relations. MacDonald retains her title as NPR chief of staff while taking on management of NPR’s relationship with National Public Media, the sponsorship sales group that provides marketing and distribution services for public radio and television. NPM President Steve Moss will report directly to MacDonald.

Programs/Content

PBS adds Odd Squad kids show, more films for Makers project

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PBS Kids announced today a new live-action math series, Odd Squad, for children 5 to 8 years old. The latest addition to the schedule was revealed at the Television Critics Association Winter Press Tour in Pasadena, Calif. Available on-air and as interactive online games, the program features youngsters Olive and Otto as part of the Odd Squad, an agency that saves its town from bothersome math-related problems. The show was created by Tim McKeon and Adam Peltzman, who both worked on The Electric Company, and is produced by Sinking Ship Entertainment and the Fred Rogers Company. It’s funded by CPB and a Ready to Learn grant from the U.S. Department of Education. Also at the Press Tour, PBS said it will again work with AOL on six more one-hour documentaries as part of its Makers: Women Who Make America initiative.

Quick Takes

AIR, PRNDI release freelance pay guidelines for pubradio stations

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The Association of Independents in Radio and Public Radio News Directors Inc. have published guidelines to assist freelance reporters in negotiating pay rates with stations. The guidelines use a scale model that assigns three tiers to the experience levels of producers and also accounts for the effort spent on pieces. They also take station budgets into account. The suggested pay for a beginning-level reporter working on a “superspot” — a short-turnaround story involving minimal effort — is $100–$150. On the high end of the scale, an advanced-level reporter working on an “advanced feature” involving extensive research and a sophisticated narrative would command a pay range of $500–$900.

Development

PBS recruiting new development chief

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PBS is in “the final stages” of hiring a new executive to improve public TV fundraising efforts at both the local and national levels, President Paula Kerger announced during the Television Critics Association Winter Press Tour in Pasadena, Calif., Monday.